GTM Programs Manager, GTM Initiatives

Anthropic • San Francisco, CA

15h • $270,000 - $310,000 • Hybrid

About The Position

Anthropic is seeking a strategic program manager to own important go-to-market initiatives that span teams including Sales, Marketing, Customer Success, Product, Revenue Operations, Enablement, Finance, Legal, and Partnerships. The role starts with ambiguous business problems or signals in the data, identifies root causes, develops solutions with subject-matter experts, and drives initiatives from strategy and planning through launch, results, and iteration. Work ranges from large cross-functional programs to focused efforts addressing urgent questions.

This is a highly cross-functional individual-contributor role with substantial autonomy. The manager will advise Sales and GTM leaders on which initiatives to pursue, develop business cases and analyses, align stakeholders without formal authority, engage senior executives, and help ensure new programs are adopted by the field. The role also establishes templates, operating cadence, and reporting to help future programs launch successfully, and uses AI tools in day-to-day work.

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society. The company is a public benefit corporation headquartered in San Francisco. Staff are currently expected to work from an office at least 25% of the time, though some roles may require more. The role offers a stated annual salary range of $270,000–$310,000 USD. Anthropic offers competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and office space for collaboration.

Requirements

• Experience leading complex cross-functional programs from problem definition through delivery in strategy consulting, strategy and operations, GTM or sales programs, or program management.
• Track record of turning ambiguous problems into clear, defensible recommendations.
• Experience completing initiatives across teams the candidate does not manage, including when senior stakeholders disagree.
• Analytical skills, including building a business case and quantitative model, defining targets, and independently extracting and analyzing data from CRM and BI tools.
• Clear written and verbal communication, including presenting analysis and recommendations to senior and executive audiences.
• Working understanding of how an enterprise sales organization operates.
• Experience building programs or processes where none existed and owning outcomes through to results.
• Motivation by Anthropic’s mission to develop AI that is safe and beneficial.
• Bachelor’s degree or an equivalent combination of education, training, and/or experience.
• Relevant field of study, as demonstrated through coursework, training, or professional experience.
• Required years of experience correlate with the internal job level requirements.

Nice To Haves

• Background in strategy consulting followed by an in-house role building and running programs and strategic projects.
• Experience running sales or GTM programs with measured results, such as pipeline, activation, adoption, or launch programs.
• Experience working within a sales operating cadence, such as forecast calls, pipeline reviews, Sales planning, or product launches.
• Hands-on experience using AI tools daily, including building workflows with Claude or similar tools.
• Experience at a company selling technical or AI products.
• Experience as an early hire in a new team or function.

Responsibilities

• Own a portfolio of strategic GTM programs from problem scoping through launch, operationalization, results, and iteration.
• Advise Sales and GTM leaders by identifying, scoping, and prioritizing worthwhile programs.
• Turn ambiguous problems into structured analysis, defensible models, and plans with owners, milestones, and decision points.
• Align and drive teams across Sales, Marketing, Customer Success, Product, Revenue Operations, Enablement, Finance, Legal, and Partnerships without formal authority.
• Engage senior executives on the status and outcomes of critical programs.
• Manage change to support field adoption of new programs and define and report success metrics such as adoption, time-to-value, and productivity impact.
• Use AI tools daily to analyze, model, and build faster.
• Create templates, cadence, and reporting to improve future program launches.

Benefits

• Competitive compensation.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.
• Office space for collaboration.
• Visa sponsorship may be available, with reasonable efforts to secure a visa for an offer recipient.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager