GTM Strategist (Fractional)

Human Agency

11d • $100 • Remote

About The Position

Human Agency is an AI-first consultancy and venture organization seeking a fractional GTM Strategist to own the full go-to-market arc for client engagements. The strategist will identify target customers, develop positioning and messaging, launch campaigns, and report results to leadership. This is a hands-on role embedded with the core team, combining strategic guidance with direct execution rather than handing off strategy after producing a deck.

Projects may ramp up on short notice and change scope during delivery. The role calls for someone who can work independently amid ambiguity, learn new client contexts quickly, and balance concurrent projects. The independent contractor position is remote in the US or Canada, requires approximately 15–20 hours per week depending on client needs, and may involve coordination across client time zones. The stated rate is up to $100 per hour, depending on experience.

Requirements

• At least 5 years of experience in marketing, brand strategy, or go-to-market work, in-house, agency, or independently.
• Hands-on experience launching and optimizing paid and email campaigns.
• Provide 2–3 case studies with before-and-after metrics demonstrating measurable impact.
• Strong writing across marketing formats.
• Experience presenting data and recommendations to executives.
• Use AI for research, testing, and content production, and know when its output is good enough.
• Experience working as a freelancer or fractional consultant and managing time across concurrent projects.
• Ability to learn a new client’s business quickly and work independently without hand-holding.
• Comfort with ambiguity, ability to ask effective questions, and willingness to fill reasonable gaps.
• Ability to receive feedback well and give it directly.
• Accountability, curiosity, and a builder-first mindset.

Responsibilities

• Develop B2B and B2C go-to-market strategies, including positioning, messaging architecture, channel selection, and launch sequencing.
• Define ideal customers, interview buyers, and analyze competitors before developing messaging.
• Help clients articulate what they do and why it matters in language that resonates with buyers.
• Lead positioning workshops with executive teams and challenge client assumptions when appropriate.
• Write website copy, landing pages, email sequences, and social content, using AI where useful while preserving an effective human voice.
• Set up and manage campaigns in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms such as HubSpot.
• Establish success metrics, run tests, analyze results, and present findings to client leadership, including C-suite executives.
• Create sales materials such as decks, one-pagers, and outreach, and connect marketing efforts to pipeline.
• Develop campaigns from brief through launch with strategic rationale and creative judgment.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed