GTM Strategist (Fractional)

Human Agency • Austin, TX

9d • Remote

About The Position

Human Agency, an AI-first consultancy and venture organization, is seeking a fractional GTM Strategist to guide and execute go-to-market work for B2B and B2C clients. The role owns the full process, from identifying target customers and developing positioning to launching campaigns and reporting results. It combines strategic advising with hands-on production and execution, working as part of Human Agency’s core team and directly with clients.

Projects may ramp up on short notice, and scopes can shift during delivery. The strategist is expected to work independently, adapt to ambiguity, and balance concurrent projects. The position is an independent contractor engagement, remote in the US or Canada, for roughly 15–20 hours per week depending on client needs. Some coordination across client time zones is expected. The rate is up to $100 per hour, depending on experience.

Requirements

• At least 5 years of experience in marketing, brand strategy, or go-to-market work, in-house, at an agency, or independently.
• Hands-on experience launching and optimizing paid and email campaigns.
• Provide 2–3 case studies with before-and-after results, such as conversion improvements or pipeline impact.
• Strong writing skills across marketing formats.
• Experience presenting data and recommendations to executives.
• Experience using AI for research, testing, and content production, and judgment about when its output is sufficient.
• Experience as a freelancer or fractional consultant and ability to manage time across concurrent projects.
• Ability to learn a new client’s business quickly and work independently without close guidance.
• Comfort with ambiguity, ability to ask useful questions and fill reasonable gaps, and openness to both receiving and giving direct feedback.

Responsibilities

• Develop B2B and B2C go-to-market strategies, including positioning, messaging architecture, channel selection, and launch sequencing.
• Research and define ideal customers, interview buyers, and analyze competitors before developing messaging.
• Help clients clarify what they offer and why it matters; lead positioning workshops with executive teams and challenge client assumptions when appropriate.
• Write website copy, landing pages, email sequences, and social content, using AI where helpful while preserving effective human-centered writing.
• Set up and run campaigns using Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms such as HubSpot.
• Set success metrics, run tests, analyze campaign data, identify insights, and present results to client leadership, including C-suite executives.
• Create sales materials such as decks, one-pagers, and outreach, and connect marketing activity to pipeline.
• Develop campaigns from brief through launch, combining strategic rationale with creative judgment.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed