GTM Strategist (Fractional)

Human Agency • Chicago, IL

10d • $100 • Remote

About The Position

Human Agency, an AI-first consultancy and venture organization, is seeking a fractional GTM Strategist to support clients pursuing growth. The strategist will own the full go-to-market arc, from identifying target customers and developing positioning to launching campaigns and reporting outcomes to leadership. This is a hands-on role that combines strategic thinking with execution, working alongside Human Agency’s core team and advising and producing for clients.

The work spans B2B and B2C go-to-market strategy, customer and competitor research, messaging and positioning, content and copywriting, paid and email campaign execution, measurement and reporting, sales alignment, and campaign concepting. The strategist is expected to work independently, adapt as project scopes and client needs change, and manage multiple concurrent projects. The role is remote in the US or Canada and is an independent-contractor engagement averaging approximately 15–20 hours per week, varying with client needs. Compensation is up to $100 per hour, depending on experience, with some coordination across client time zones.

Requirements

• At least 5 years of experience in marketing, brand strategy, or go-to-market work, whether in-house, at an agency, or independently.
• Hands-on experience launching and optimizing paid and email campaigns.
• Two to three case studies showing before-and-after results, such as improved conversion or pipeline impact.
• Strong writing skills across marketing formats.
• Experience presenting data and recommendations to executives.
• Experience using AI for research, testing, and content production, and judgment about when its output is sufficient.
• Freelance or fractional consulting experience and the ability to manage time across concurrent projects.
• Ability to learn a new client’s business quickly and work independently without extensive guidance.
• Comfort with ambiguity, changing project scope, feedback, and direct communication.

Responsibilities

• Build go-to-market strategies for B2B and B2C clients, including positioning, messaging architecture, channel selection, and launch sequencing.
• Define ideal customers, conduct buyer conversations, and analyze competitors before developing messaging.
• Develop client messaging and positioning, run workshops with executive teams, and challenge client assumptions when appropriate.
• Write website copy, landing pages, email sequences, and social content, using AI when helpful while maintaining effective human-centered writing.
• Set up and manage campaigns in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms such as HubSpot.
• Establish success metrics, conduct tests, analyze results, and present findings to client leadership, including C-suite executives.
• Create sales materials such as decks, one-pagers, and outreach, and connect marketing activity to pipeline.
• Take campaigns from brief through launch, combining strategic rationale with creative judgment.
• Manage time across concurrent client projects and adapt to changing scopes and short-notice project starts.

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Education Level: No Education Listed