GTM Strategist (Fractional)

Human Agency • Chicago, IL

10d • Remote

About The Position

Human Agency, an AI-first consultancy and venture organization, is seeking a fractional GTM Strategist to lead go-to-market work for B2B and B2C clients. The strategist will own the full process, from identifying target customers and developing positioning to launching campaigns and reporting results. This is a hands-on role that combines strategic advice with execution, working as part of Human Agency’s core team and directly with clients.

Projects may ramp up on short notice, and scope can change during delivery. The role suits someone who can work independently, handle ambiguity, and make progress with a problem and deadline even when every detail is not defined. Work includes customer and competitor research, positioning and messaging, content and copywriting, paid and email campaign execution, measurement and reporting, sales alignment, and campaign concepting.

This is an independent contractor role, remote in the US or Canada, expected to require approximately 15–20 hours per week depending on client needs. Some coordination across client time zones is expected. Compensation is up to $100 per hour, depending on experience.

Requirements

• At least 5 years of experience in marketing, brand strategy, or go-to-market work, in-house, at an agency, or independently.
• Hands-on experience launching and optimizing paid and email campaigns; campaign execution experience rather than briefing alone.
• Two to three case studies with before-and-after metrics demonstrating results such as improved conversion or pipeline impact.
• Strong writing across marketing formats.
• Experience presenting data and recommendations to executives.
• Experience using AI for research, testing, and content production, and judgment about when its output is sufficient.
• Experience working as a freelancer or fractional consultant and managing time across concurrent projects.
• Ability to learn a new client’s business quickly and work independently without close guidance.
• Comfort with ambiguity, ability to ask good questions and fill reasonable gaps, and willingness to give and receive direct feedback.

Responsibilities

• Develop go-to-market strategies for B2B and B2C clients, including positioning, messaging architecture, channel selection, and launch sequencing.
• Define ideal customers, interview buyers, and analyze competitors before developing messaging.
• Develop client messaging and positioning, lead workshops with executive teams, and challenge client assumptions when appropriate.
• Write website copy, landing pages, email sequences, and social content, using AI where helpful while maintaining effective human-centered writing.
• Set up and manage campaigns in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms such as HubSpot.
• Set success metrics, run tests, analyze results, and present findings and recommendations to client leadership, including C-suite executives.
• Create sales materials such as decks, one-pagers, and outreach, and connect marketing work to pipeline.
• Develop campaigns from brief through launch, combining strategic rationale with creative judgment.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed