GTM Strategist (Fractional)

Human Agency • Philadelphia, PA

10d • $100 • Remote

About The Position

Human Agency, an AI-first consultancy and venture organization, is seeking a fractional GTM Strategist to own the full go-to-market process for client engagements. The role spans identifying target customers, developing positioning and messaging, launching campaigns, and reporting outcomes to leadership. The strategist will be embedded with Human Agency’s core team and work directly with clients, combining strategic advice with hands-on execution rather than handing off a strategy deck.

Projects may ramp up on short notice and change scope during delivery. The role suits someone who can work independently, make progress amid ambiguity, and balance strategic thinking with timely execution. The position is an independent contractor engagement, remote in the US or Canada, expected to involve roughly 15–20 hours per week depending on client needs, with some coordination across client time zones. The rate is up to $100 per hour, depending on experience.

Requirements

• At least 5 years of experience in marketing, brand strategy, or go-to-market work in-house, at an agency, or independently.
• Hands-on experience launching and optimizing paid and email campaigns.
• Provide 2–3 case studies with before-and-after numbers showing measurable impact.
• Strong writing skills across marketing formats.
• Experience presenting data and recommendations to executives.
• Use AI for research, testing, and content production, and know how to judge when its output is suitable.
• Experience as a freelancer or fractional consultant and ability to manage time across concurrent projects.
• Ability to learn a new client’s business quickly and work independently without close supervision.
• Comfort with ambiguity, ability to ask effective questions, fill reasonable gaps, receive feedback constructively, and give direct feedback.

Responsibilities

• Develop go-to-market strategies for B2B and B2C clients, including positioning, messaging architecture, channel selection, and launch sequencing.
• Define ideal customers, interview buyers, and analyze competitors before developing messaging.
• Develop client positioning and messaging, facilitate positioning workshops with executive teams, and challenge client assumptions when appropriate.
• Write website copy, landing pages, email sequences, and social content, using AI where helpful while maintaining effective human-centered writing.
• Set up and manage campaigns in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms such as HubSpot.
• Establish success metrics, run tests, analyze results, and present insights and recommendations to client leadership, including C-suite executives.
• Create sales materials such as decks, one-pagers, and outreach, and connect marketing work to pipeline.
• Develop campaign concepts and carry campaigns from brief through launch, combining strategic rationale with creative judgment.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed