GTM Strategist (Fractional)

Human Agency•Philadelphia, PA

10d•Remote

About The Position

Human Agency, an AI-first consultancy and venture organization, is hiring a fractional GTM Strategist to guide clients through the full go-to-market process. The role includes identifying target customers, developing positioning and messaging, launching campaigns, and reporting results to leadership. It combines strategic advising with hands-on execution and involves working closely with Human Agency’s core team and clients. Projects may ramp up on short notice and change scope while underway. The strategist is expected to work independently, manage concurrent client projects, and operate effectively amid ambiguity. The position is an independent contractor role, remote in the US or Canada, with an expected workload of roughly 15–20 hours per week that varies with client needs. Some coordination across client time zones is required. The rate is up to $100 per hour, depending on experience.

Requirements

At least 5 years of experience in marketing, brand strategy, or go-to-market work, in-house, at an agency, or independently.
Hands-on experience launching and optimizing paid and email campaigns.
Two to three case studies with before-and-after results, such as improved conversion or pipeline impact.
Strong writing skills across marketing formats.
Experience presenting data and recommendations to executives.
Experience using AI for research, testing, and content production, and judgment about when its output is sufficient.
Experience as a freelancer or fractional consultant and ability to manage time across concurrent projects.
Ability to learn a new client’s business quickly and work independently without close supervision.
Comfort with ambiguity, ability to ask good questions and fill reasonable gaps, and willingness to take and give direct feedback.
Accountability, curiosity, and a builder-first mindset.

Responsibilities

Build B2B and B2C go-to-market strategies, including positioning, messaging architecture, channel selection, and launch sequencing.
Define ideal customers, interview buyers, and analyze competitors before developing messaging.
Help clients articulate what they do and why it matters in language that resonates with buyers.
Lead positioning workshops with executive teams and challenge client assumptions when appropriate.
Write website copy, landing pages, email sequences, and social content, using AI where useful while maintaining an effective human voice.
Set up and manage campaigns in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms such as HubSpot.
Establish success metrics, run tests, analyze results, and present findings to client leadership, including C-suite executives.
Create sales materials such as decks, one-pagers, and outreach, and connect marketing work to pipeline.
Develop campaigns from brief through launch, combining strategic rationale with creative judgment.
Manage time across concurrent projects and learn each client’s business quickly.