GTM Strategist (Fractional)

Human Agency • Austin, TX

10d • $100 • Remote

About The Position

Human Agency is seeking a fractional GTM Strategist to help its clients achieve growth by owning the full go-to-market process, from identifying target customers and developing positioning to launching campaigns and reporting results. The role combines strategy and hands-on execution, working as part of Human Agency’s core team and advising and producing work directly for clients. Projects may ramp up on short notice and change in scope, so the strategist should be comfortable working independently amid ambiguity and deadlines.

The strategist will develop B2B and B2C go-to-market strategies; research customers, buyers, and competitors; create positioning and messaging; write marketing content; set up and manage paid and email campaigns; measure and report results; align marketing with sales and pipeline; and take campaigns from brief through launch. The role is a remote independent-contractor engagement for candidates in the US or Canada, expected to require roughly 15–20 hours per week, varying with client needs. Some coordination across client time zones is expected. The rate is up to $100 per hour, depending on experience.

Requirements

• At least 5 years of experience in marketing, brand strategy, or go-to-market work, in-house, at an agency, or independently.
• Hands-on experience launching and optimizing paid and email campaigns.
• Provide 2–3 case studies with before-and-after results demonstrating impact on metrics.
• Strong writing skills across marketing formats.
• Experience presenting data and recommendations to executives.
• Use AI for research, testing, and content production, and exercise judgment about the quality of its output.
• Experience as a freelancer or fractional consultant and ability to manage time across concurrent projects.
• Ability to learn a new client’s business quickly and work independently without hand-holding.
• Comfort with ambiguity, ability to ask good questions and fill reasonable gaps, and willingness to take feedback and give it directly.

Responsibilities

• Build go-to-market strategies for B2B and B2C clients, including positioning, messaging architecture, channel selection, and launch sequencing.
• Define ideal customers, interview buyers, and analyze competitors before developing messaging.
• Develop client positioning and messaging, run workshops with executive teams, and challenge client assumptions when appropriate.
• Write website copy, landing pages, email sequences, and social content, using AI where useful while maintaining effective human-centered copy.
• Set up and run campaigns in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms such as HubSpot.
• Set success metrics, run tests, analyze data, and present results and insights to client leadership, including C-suite executives.
• Build sales materials such as decks, one-pagers, and outreach, and connect marketing activity to pipeline.
• Develop campaigns from brief through launch, combining strategic rationale with creative judgment.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed