Growth Marketing Specialist-Temporary

Foundry•Boston, MA
•$70,000 - $90,000

About The Position

Foundry is hiring a creative, detail-oriented, execution-focused Growth Marketing Specialist for temporary, part-time maternity-leave coverage at 32 hours per week. The specialist will take ownership of end-to-end event campaign execution to drive sponsorship bookings and pipeline in a fast-paced B2B technology environment. The role requires hands-on HubSpot expertise and strong writing skills to create effective email, social, and advertising copy. The expected total annual compensation, depending on location and experience, is $70,000–$90,000, inclusive of base salary and variable compensation. The specialist will execute event campaigns across email, social, paid, and web channels; build and manage HubSpot email programs and related assets; support paid campaigns; coordinate promotional schedules across teams; and track performance to inform testing and optimization. They will also maintain documentation and handoff notes to support a smooth transition at the beginning and end of the coverage period.

Requirements

  • 2–4 years of experience in B2B marketing, with hands-on campaign execution, demand generation, or growth marketing experience.
  • Strong proficiency in HubSpot, including email, landing pages, forms, lists, workflows, and reporting.
  • Exceptional writing skills and demonstrated ability to craft compelling email, social, and advertising copy and adapt tone for different audiences and channels.
  • Experience supporting or promoting virtual or in-person events, with a focus on driving sponsorships.
  • Working knowledge of paid advertising platforms such as LinkedIn Ads and Google Ads, and campaign analytics.
  • Highly organized, strong attention to detail, and able to manage multiple deadlines independently.
  • Analytical mindset and interest in testing and performance optimization.
  • Ability to collaborate cross-functionally and ramp up quickly in a temporary role.

Nice To Haves

  • Experience in the technology or SaaS industry is highly preferred.

Responsibilities

  • Execute event campaign strategy across email, social, paid, and web channels, ensuring campaigns launch on time and align with global messaging and goals.
  • Build, schedule, and manage event email programs in HubSpot, including invitations, reminders, post-event nurture, landing pages, forms, lists, and workflows.
  • Write clear, engaging, on-brand copy for email, social, and advertisements to drive sponsor bookings.
  • Consult on and help manage paid social and search campaigns supporting event promotion; monitor spend and optimize for lead quality and volume.
  • Coordinate event promotion timelines and campaign calendars with Marketing, Sales, and Events teams.
  • Partner with Marketing Operations to ensure accurate lead capture, list segmentation, routing, and attribution for event campaigns.
  • Track, analyze, and report campaign performance, including open rates, click-through rates, registrations, attendance, and pipeline influence; use insights to test and optimize.
  • Maintain documentation, templates, and handoff notes for a smooth transition at the start and end of the coverage period.
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