Growth Marketing Specialist

DraftKings Inc.•Boston, MA

1d•$89,600 - $112,000

About The Position

The Growth Marketing Specialist develops and executes high-impact marketing campaigns that drive customer engagement and business growth across DraftKings Sportsbook and Predictions. The role brings key sporting moments to life through integrated, full-funnel campaigns that connect customers with DraftKings offerings. Working with cross-functional teams, the specialist translates business objectives and customer insights into coordinated marketing initiatives, measures results, and identifies new opportunities to engage customers.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 4 years of experience in growth, brand, or integrated marketing.
Strong understanding of full-funnel marketing and experience developing, executing, and optimizing campaigns across multiple channels.
Experience analyzing marketing performance and customer data to identify trends, uncover opportunities, and inform campaign decisions.
Strong communication and presentation skills, with the ability to collaborate effectively and build relationships across cross-functional teams.
Excellent organizational and project management skills, including the ability to balance multiple priorities and meet deadlines in a fast-paced environment.
Proactive, solutions-oriented mindset and passion for sports, marketing innovation, and continuous improvement.
Curiosity about consumer behavior and a customer-focused approach to developing relevant, engaging marketing experiences.

Nice To Haves

Experience in a consumer-facing technology or entertainment company.

Responsibilities

Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions in collaboration with Growth, Product, Content, Media, Brand, Partnerships, and Creative teams.
Partner with cross-functional teams to align marketing initiatives with business objectives and ensure consistent messaging and a cohesive customer experience across channels.
Analyze customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness.
Develop marketing and creative briefs to guide campaign messaging, creative direction, and execution across internal teams and external agencies.
Support the development of campaign objectives, key performance indicators, and measurement frameworks; track results and recommend optimizations.
Coordinate campaign kickoffs and ongoing cross-functional communications to align stakeholders on objectives, timelines, milestones, and activation plans.
Identify opportunities to improve marketing workflows, increase campaign efficiency, and support the continued evolution of the Sports Marketing Team.