Growth Marketing Manager
About The Position
Noom is seeking a Growth Marketing Manager to manage critical and high-visibility paid media programs, including global Google Ads and Microsoft advertising partnerships, and lead international paid social programs across Meta. This role involves owning mature channels and pioneering new ones, partnering with Growth Product, Creative, and Engineering teams to execute campaigns and conversion experiments. The ideal candidate will thrive at the intersection of technical depth, analytical rigor, and strategic thinking, with a desire for their work to have a meaningful impact.
Requirements
- 5+ years of experience in performance or growth marketing, with ideally 1–2 years managing or leading others.
- Hands-on expertise in Google Ads and Meta Ads, with a track record of managing high-spend, direct response campaigns in-platform.
- Experience running paid social programs across international markets.
- Strong analytical skills with the ability to draw actionable conclusions from data; proficiency in Looker, Excel, or similar data visualization tools.
- Excellent written and verbal communication skills, with confidence presenting strategy and results to senior leadership.
- A collaborative, cross-functional working style—comfortable partnering with product, creative, and technical teams to get things done.
- Background in direct response (DR)-focused environments; experience at a performance marketing agency is a strong plus.
Responsibilities
- Own and manage Noom’s Google Ads program, serving as the primary point of contact for one of our largest and most strategic advertising partnerships—driving performance, managing the relationship, and finding new opportunities for growth.
- Oversee Microsoft advertising programs, ensuring strong performance and alignment with overall paid media strategy.
- Lead Noom’s international paid social program across Meta, managing campaign strategy, execution, and optimization to drive efficient acquisition globally.
- Manage and develop a direct report, coaching them on execution, building their skills, and helping them grow within the team.
- Analyze campaign, funnel, and conversion data to identify opportunities, inform strategy, and present findings clearly to senior stakeholders.
- Partner cross-functionally with Growth Product, Creative, and Engineering/Web Development teams to bring campaigns to life.
Benefits
- 401(k) with company match
- Paid holidays
- Generous time off
- Summer Fridays
- Company-wide Summer Break week
- Access to top-tier medical plans for you and your family, including a premium-free plan option
- Dental insurance
- Vision insurance
- Life insurance
- Paid parental leave
- Stock awards
- Performance-based bonus
- Exclusive access to Noom’s products
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
