Growth Marketing Manager

Walden Local Meat Co. • Tewksbury, MA

7d • Hybrid

About The Position

Walden Local is seeking a Growth Marketing Manager to own member acquisition efficiently, measurably, and at a pace that funds the farms they partner with. This role is responsible for the strategy, agency relationship, media plan, landing pages, conversion math, and overall acquisition performance. The ideal candidate will build reporting infrastructure, manage acquisition budgets rigorously, and optimize the conversion funnel. They will also partner with a creative agency to develop high-converting acquisition creative and build the internal growth function over time. The company partners with independent family farms to deliver regeneratively raised meat directly to members' doors and is committed to sustainable practices and fair farmer compensation. The growth opportunity involves densifying current markets, capturing new demand, and building a strong brand with significant word-of-mouth potential.

Requirements

• 4–7 years in growth marketing, performance marketing, or demand generation with direct ownership of acquisition metrics (new members/customers, revenue) and media budgets.
• Hands-on experience managing paid media across Meta and Google (in-platform).
• Experience managing an agency or external media partner.
• Fluency in acquisition economics: CAC, LTV, payback periods, cohort analysis, channel contribution.
• CRO experience: running landing page tests, improving conversion funnels, and understanding testing methodology.
• Ability to build a dashboard, write a SQL query (or learn fast), and navigate GA4, Motion, and Meta Ads Manager.

Nice To Haves

• Experience in DTC subscription or membership businesses.
• Experience working on a small marketing team where you owned the whole funnel.
• Comfort with AI tools for analysis, creative iteration, and workflow automation.
• Experience with Shopify, BigCommerce, Klaviyo, or similar ecommerce and email platforms.
• Interest in food, agriculture, sustainability, or mission-driven businesses.
• Experience building an in-house growth function from scratch.
• Experience with geographic expansion or market entry for a DTC brand.
• Understanding of attribution beyond last-click, including incrementality testing, MMM, or post-purchase surveys.
• Experience in food & bev, agriculture, or CPG.

Responsibilities

• Own the member acquisition number, setting revenue and net new member targets with the CMO and building the plan to achieve them.
• Develop and manage the acquisition media strategy across paid social (Meta, TikTok), paid search, and emerging channels, initially through an agency partner and increasingly through internal capabilities.
• Manage the agency relationship day-to-day, including setting briefs, reviewing creative, approving media plans, challenging performance, and ensuring work reflects the brand.
• Manage acquisition budgets with rigor, tracking CAC by channel, campaign, and cohort, and identifying effective spending.
• Build the reporting infrastructure to track acquisition performance end-to-end, from impression to 90-day retention.
• Own the conversion funnel from ad click to membership signup, improving landing pages, forms, and the overall flow.
• Build and run a disciplined testing program for landing pages, signup flows, pricing, social proof, and offer structure.
• Partner with the creative agency to develop acquisition creative that converts, owning the brief, feedback loop, and performance data.
• Develop creative testing frameworks to identify effective messages, formats, hooks, and proof points.
• Build a library of high-performing creative assets and understand the underlying reasons for their success.
• Collaborate with the Content Creator on organic-to-paid content pipelines.
• Build the Growth Function, starting as a team of one managing an agency and eventually building an internal team when justified by numbers.
• Evaluate and recommend the marketing technology stack, including attribution, analytics, landing page tools, and testing platforms.
• Develop SOPs, playbooks, and documentation for growth knowledge.
• Partner with the MX team to ensure acquisition quality aligns with downstream retention.

Benefits

• Health, dental, and vision insurance.
• Unlimited Paid time off + company holidays.
• 5 lbs of Walden Local products every week.
• Real budget authority.
• Autonomy to allocate media spend.
• Direct line to the CMO.
• Fast decisions, fast learning, fast results.
• A team that values sharp thinking over seniority, and conviction backed by data over consensus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed