Growth Marketing Manager

Forage • New York, NY

9d • $130,000 - $140,000 • Hybrid

About The Position

Forage is hiring its first dedicated Consumer Growth Marketing Manager to own the marketing engine behind the Forage app. The role is focused on scaling monthly active users by an order of magnitude in 2027 through acquisition, activation, and retention channels, while communicating a clear and trustworthy Forage story to the households it serves. The position is approximately 80% growth marketing and 20% brand marketing. As the app scales, the manager will oversee a larger budget, more sophisticated channels, agency partners, and potentially additional resources. The role reports to the General Manager, Consumer and works closely with Product, Data, Partnerships, Legal, and Design. It may also collaborate over time on broader corporate B2B2C marketing with the Head of Communications and Content.

Requirements

• 3–5 years of experience in growth or performance marketing.
• Hands-on mobile app acquisition experience, including paid social for app installs, Apple Search Ads, Google App Campaigns, and App Store Optimization.
• Knowledge of mobile attribution tools such as AppsFlyer, Adjust, or Branch, and of iOS privacy limits.
• Experience running a multi-channel marketing mix, such as paid social, paid search, YouTube, and UGC/creator partnerships.
• Experience identifying and expanding into new channels and campaign types.
• Lifecycle marketing experience across push and email, with a focus on activation and retention.
• Strong command of unit economics, including CAC, payback period, cohort retention, and blended versus channel-level reporting.
• Experience managing agencies and vendors and owning a brand’s social media presence.
• Ability to thrive in ambiguity, communicate clearly, start from zero, and influence cross-functional partners without authority.

Nice To Haves

• Experience at a mobile-first consumer company, such as a fintech, rewards, savings, or marketplace company.

Responsibilities

• Own the Forage app growth plan and channel strategy, including paid social, paid search, YouTube, UGC/influencer, and emerging channels.
• Identify, test, and launch new acquisition channels to diversify the marketing mix.
• Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention.
• Manage customer acquisition cost, payback, and channel budget allocation, shifting spend based on marginal returns.
• Run an experimentation program covering creative, landing pages, and onboarding; report on learnings and take action on them.
• Own campaign reporting and partner with Data and Product to use performance insights in roadmap and campaign decisions.
• Manage agencies and vendors and hold them accountable to performance targets.
• Build and own Forage’s social media presence and content calendar.
• Develop creative briefs, messaging, and UGC and creator programs that resonate with the households Forage serves.
• Partner with Design, Communications, Product, and Legal to ensure creative is clear, accurate, and on brand.
• Support broader Forage brand and communications work as the role grows.

Benefits

• Meaningful equity.
• 100% medical, dental, and vision premium coverage for the employee and dependents.
• Regular team lunches at the New York or San Francisco offices.
• A fun and caring environment that prioritizes transparency, growth, and ownership.
• A talented, high-achieving, and humble team with diverse backgrounds and viewpoints.
• Meaningful work intended to make a positive impact on society.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed