Growth Marketing Manager - Paid Marketing

Hex•San Francisco, CA

19d•$163,000 - $205,000

About The Position

Hex is seeking its first dedicated performance marketing hire to take full ownership of paid-attributed S1s and pipeline ARR. This is an execution-focused role with a systems-building mandate, real budget authority, and an emphasis on structured experimentation and applying AI to performance marketing. The role owns paid strategy and execution across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels, including audience and keyword strategy, bid management, creative iteration, and budget pacing. It also builds automated performance marketing systems, runs experiments across landing pages, audiences, creative formats, and bidding strategies, and connects paid acquisition with the full funnel, including self-serve activation and checkouts. The Growth Marketing Manager partners with Demand Gen, Growth Product, Lifecycle, Web, and Brand Design. Success includes clear reporting of paid-sourced S1s, pipeline ARR, and self-serve revenue contribution; production-ready marketing automation and reporting infrastructure; and repeatable paid marketing use cases built with Hex's agentic platform. On-target earnings (base plus variable) are $163,000–$205,000.

Requirements

5–8 years of experience in performance marketing.
Direct ownership of 6- and 7-figure paid budgets.
Hands-on experience running Google Ads, LinkedIn Ads, and Meta Ads, with fluency in the nuances of each platform.
Experience building marketing automation and systems using tools such as Clay, Zapier, HubSpot, and APIs.
Familiarity with both PLG and SLG funnels and how paid strategy differs across them.
Demonstrated use of AI tools such as Claude, ChatGPT, Cursor, or similar to meaningfully automate or accelerate work, with specific examples.

Nice To Haves

Background at a B2B SaaS, developer tools, or data infrastructure company.
Familiarity with Salesforce for CRM and pipeline attribution.

Responsibilities

Own paid media strategy and execution across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels, including keyword and audience strategy, bid management, creative iteration, and budget pacing.
Manage and optimize annual paid budgets with rigor around CAC, pipeline influence, and LTV by segment.
Own paid-attributed S1s and pipeline ARR contribution in close partnership with Demand Gen.
Build automated performance marketing systems, including audience pipelines, creative testing frameworks, reporting infrastructure, and bid management integrated with Hex's internal tools, repositories, and agent harnesses.
Use Hex's agentic features to build and document paid marketing use cases that drive ROI and create solution stories for prospects.
Run structured experiments across landing pages, audiences, creative formats, and bidding strategies, and document learnings for the team.
Drive top-of-funnel paid acquisition to support the PLG motion, partnering with Growth Product, Lifecycle, and Web to connect paid signups to self-serve activation and checkouts.
Partner with Brand Design on creative strategy and feedback loops, using data to inform creative discussions.
Monitor emerging channels and AI-native campaign tools and propose concrete experiments.