Growth Marketing Manager (mid-senior)

Age of Learning, Inc. • Glendale, CA

15d • $100,000 - $140,000

About The Position

Age of Learning is seeking an experienced, data-driven mid- to senior-level Growth Marketing Manager to own and scale paid search, display, and video programs across Google Ads and Microsoft Advertising. This individual-contributor role is responsible for driving qualified users to web and app landing pages and managing the search funnel, including keyword strategy, ad copy and extensions, landing-page performance, and conversion. The ideal candidate combines deep search-platform expertise with strong analytical skills and experience acquiring users across browser and mobile app environments. They bring curiosity, a testing and analysis mindset, and work effectively with the Growth team and cross-functional partners.

Requirements

• At least 5 years of experience in performance marketing, growth marketing, or user acquisition, focused on paid search.
• Hands-on experience managing Google Search and Bing Search campaigns, including keyword strategy, bidding, ad copy, and extensions such as sitelinks.
• Hands-on experience managing Google Display and YouTube video campaigns.
• Demonstrated experience managing search campaigns with large budgets and measurable results against CPA, ROAS, or LTV targets.
• Proficiency in SQL for marketing analysis, including querying large datasets to evaluate campaign performance, cohorts, and funnels.
• Experience with user acquisition across browser and mobile app environments, including driving users to web and app landing pages.
• Understanding of marketing analytics, conversion tracking, attribution, and the KPIs used to manage and scale campaigns.
• Strong understanding of UTM parameters and campaign tagging, with experience setting up conversion tracking from scratch across web and mobile app, including Google Tag Manager, GA4, and Google and Microsoft Ads conversion tags.
• Familiarity with measurement and acquisition tools such as Google Analytics, Adjust, and Google Ads Editor.
• Meticulous and detail-oriented, with the ability to find data anomalies and identify issues and solutions.
• Collaborative team player who asks questions, understands how roles connect to the larger system, and works effectively within teams and across departments.

Nice To Haves

• Experience with mobile acquisition channels such as Apple Search Ads.
• Experience managing App Store Optimization (ASO), including keyword strategy, In-app Events, metadata, creative assets, and conversion-rate optimization on the Apple App Store and Google Play.
• Experience with data visualization tools such as Looker, Tableau, or Power BI.
• Experience with consumer subscription, free-to-play, or app-based business models.
• Google Ads or Microsoft Advertising certifications.

Responsibilities

• Own the strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft Advertising, with accountability for budget, efficiency, and subscriber growth goals.
• Build and manage keyword architecture, match-type strategy, negative keyword lists, and bidding strategies across brand, non-brand, and competitor campaigns.
• Write, test, and optimize responsive search ads and ad extensions, including sitelinks, callouts, and structured snippets.
• Identify opportunities in emerging search features, audiences, and markets; recommend channel improvements to performance and ROI.
• Conduct competitor and keyword market analysis, and stay current on search-platform updates and industry trends.
• Plan, launch, and optimize Google Display and YouTube campaigns, including audience targeting, placements, creative formats, and bidding strategies.
• Partner with Creative to develop display and video assets, and test creative, audiences, and formats to improve view-through, click-through, and conversion performance.
• Evaluate how display and video work with search across the funnel using attribution and incrementality analysis, and recommend budget allocation and channel mix.
• Drive qualified traffic to web and app landing pages and ensure strong message match between ads and destinations.
• Launch and scale user acquisition campaigns across browser and mobile app environments, including app-install campaigns and deep links to in-app destinations.
• Define and implement tracking, including UTM conventions, conversion events, and tag and pixel setup; partner with Engineering and Analytics to validate web and app data accuracy.
• Monitor performance daily, identify anomalies, and troubleshoot tracking, attribution, and platform issues.
• Write SQL queries to analyze campaign performance, customer cohorts, conversion funnels, and lifetime value, and translate findings into optimization actions and recommendations.
• Design and run structured experiments, such as ad-copy, landing-page, and bidding tests, and report results to stakeholders.
• Develop reporting and dashboards to track performance against goals.
• Partner with Creative and Legal to ensure ad copy and creative are compelling, timely, and compliant with advertising guidelines.
• Partner with Product, Design, and Engineering on landing-page testing and conversion-rate optimization across web and app.
• Present performance insights and recommendations to Growth leadership and cross-functional stakeholders.

Benefits

• Age of Learning currently provides 91% of employee health and welfare benefits premiums and 70% of dependent benefits premiums.
• A 401(k) program with employer match.
• 15 paid vacation days, increasing to 20 days on the third anniversary; 12 observed national paid holidays; 9 sick days; and 16 paid volunteer hours per year.
• 7 paid days for company-wide year-end closure, including 3 observed paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed