Growth Marketing Manager - Paid Marketing

Hex•San Francisco, CA

About The Position

Hex is hiring its first dedicated performance marketing hire to own paid-attributed S1s and pipeline ARR. This is an execution-focused role with a systems-building mandate, real budget ownership, and room to build, test, and move quickly. The manager will lead paid strategy and execution across established and emerging channels, build automated performance marketing systems using Hex’s internal tools and agentic platform, and connect paid acquisition to the company’s product-led growth motion and full funnel. The role partners closely with Demand Gen, Growth Product, Lifecycle, Web, and Brand Design. The on-target earnings range (base plus variable) is $163,000–$205,000. Hex also offers salary and equity, comprehensive health benefits, and flexible paid time off. Salary placement may depend on geography, skills, experience, and internal parity.

Requirements

5–8 years of experience in performance marketing.
Direct ownership, rather than oversight alone, of six- and seven-figure paid budgets.
Hands-on experience running Google Ads, LinkedIn Ads, and Meta Ads, with understanding of each platform’s nuances.
Experience building marketing automation and systems using tools such as Clay, Zapier, HubSpot, and APIs.
Familiarity with both PLG and SLG funnels and how paid strategy differs across them.
Demonstrated use of AI tools such as Claude, ChatGPT, or Cursor to meaningfully automate or accelerate work, with specific examples.

Nice To Haves

Background at a B2B SaaS, developer tools, or data infrastructure company.
Familiarity with Salesforce for CRM and pipeline attribution.

Responsibilities

Own paid media strategy and execution across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels, including keyword and audience strategy, bid management, creative iteration, and budget pacing.
Manage annual paid budgets and optimize performance with rigor around CAC, pipeline influence, and LTV by segment.
Own paid-attributed S1s and pipeline ARR contribution in partnership with Demand Gen.
Build automated performance marketing systems, including audience pipelines, creative testing frameworks, reporting infrastructure, and bid management, integrated with Hex’s internal tools, repositories, and agent harnesses.
Use Hex’s agentic features to build and document paid marketing use cases that deliver ROI and create solutions stories for prospects.
Run structured experiments across landing pages, audiences, creative formats, and bidding strategies, and document learnings for the team.
Partner with Growth Product, Lifecycle, and Web to connect paid signups to self-serve activation and checkouts.
Partner with Brand Design on creative strategy and feedback loops, using data to inform creative discussions.
Monitor emerging channels and AI-native campaign tools and propose concrete experiments.
Establish reporting and ownership for sourced S1s, pipeline ARR, and self-serve revenue contribution.