Growth Marketing Manager - Braselton, GA

Dentsply Sirona, Inc•Charlotte, NC

8d•$110,000 - $120,000

About The Position

The Growth Marketing Manager drives profitable customer acquisition, digital performance, and direct-to-consumer (DTC) revenue growth through data-driven marketing strategies. The role manages paid media investments, optimizes digital acquisition channels, and translates marketing analytics into recommendations that support business objectives and financial forecasts. It executes and continuously optimizes integrated digital marketing initiatives to improve customer conversion, acquisition efficiency, and return on marketing investment. The ideal candidate combines analytical capabilities with hands-on digital marketing expertise, commercial acumen, and a test-and-learn mindset. The position requires managing multiple initiatives, interpreting performance trends, and identifying opportunities to accelerate growth. Candidates must be based in either the Charlotte, North Carolina metro area or the Atlanta/Braselton, Georgia metro area; candidates outside these locations will not be considered.

Requirements

Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
At least 5 years of progressive experience in growth marketing, performance marketing, or digital marketing.
Experience using Google Analytics (GA4), conversion tracking, and performance metrics such as CAC, ROAS, and customer lifetime value (LTV).
Experience collaborating with Analytics and Web Development teams to optimize digital performance, enhance customer experience, use data-driven insights, and drive customer acquisition, conversion, and revenue growth.
Demonstrated success developing, managing, and optimizing paid digital advertising campaigns on platforms such as Google Ads and Meta.
Ability to manage marketing budgets, conduct A/B testing, and optimize campaigns to improve conversion rates and return on investment.
Strong knowledge of performance marketing, digital advertising, and customer acquisition strategies.
Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, and related digital marketing and analytics tools.
Strong analytical and problem-solving skills, including interpreting complex marketing data, identifying trends, evaluating performance, and turning insights into business recommendations.
Experience managing paid media budgets and evaluating return on investment to align spending with financial objectives and commercial priorities.
Understanding of digital attribution models, conversion tracking, campaign performance measurement, and marketing analytics methodologies.
Working knowledge of conversion rate optimization (CRO), A/B testing, landing page optimization, and e-commerce customer journeys.
Proficiency with business intelligence, reporting, and data visualization tools such as Power BI or comparable platforms.
Understanding of SEO, affiliate marketing, lifecycle marketing, and integrated digital marketing strategies.
Familiarity with e-commerce platforms such as Shopify or comparable systems.
Excellent written, verbal, interpersonal, and presentation skills, including the ability to communicate complex information clearly and build effective relationships across organizational levels.
Ability to meet deadlines in line with the Annual Operational Plan and commercial objectives, demonstrate professionalism and integrity, and contribute proactively to teams and management.
Must be based in the Charlotte, NC metro area or Atlanta/Braselton, GA metro area.

Nice To Haves

Master’s degree preferred.
Experience in direct-to-consumer (DTC), e-commerce, or consumer-focused marketing environments strongly preferred.
Experience in the medical device, healthcare, or pharmaceutical industries is a plus.

Responsibilities

Develop and execute performance marketing strategies across paid search, paid social, display, video, retargeting, and emerging digital channels to drive qualified website traffic, customer acquisition, and revenue growth.
Manage campaigns across Google Ads, Meta (Facebook and Instagram), YouTube, and other relevant advertising networks.
Oversee campaign planning, audience targeting, bidding strategies, budget allocation, and ongoing optimization.
Support integrated marketing initiatives connecting paid acquisition with organic search, email, lifecycle marketing, and other customer engagement channels.
Manage paid media budgets, monitor spending, and optimize allocation across channels based on performance, efficiency, and growth opportunities.
Evaluate marketing performance against revenue forecasts, customer acquisition targets, and established financial models.
Identify performance gaps and recommend changes to media mix, targeting, messaging, conversion strategies, and investment levels.
Monitor and analyze digital marketing performance, including website traffic, conversion rates, CAC, CPC, CPA, ROAS, and revenue growth.
Develop and maintain performance dashboards, reporting tools, and scorecards covering acquisition trends, funnel performance, and marketing effectiveness.
Analyze campaign, audience, creative, and website performance to identify optimization and growth opportunities.
Partner with marketing attribution and analytics providers to improve measurement accuracy, cross-channel visibility, and understanding of marketing's contribution to revenue.
Collaborate with Web Development and technical partners on tracking implementation, conversion events, pixels, tagging, and analytics integrations.
Deliver regular performance updates and recommendations to Marketing leadership, communicating results, risks, and opportunities.
Analyze customer behavior across the digital funnel to identify friction points and conversion opportunities.
Develop and execute A/B testing and experimentation across landing pages, advertising creative, calls to action, and customer acquisition journeys.
Collaborate with UX, design, and development partners to improve landing pages, mobile experiences, site usability, and checkout conversion.
Perform other responsibilities as assigned in support of team and departmental goals.