Growth Marketing Manager

Weight Watchers•New York, NY

3d•$130,000 - $145,000•Hybrid

About The Position

This is a full-funnel paid media generalist role on our US Growth team, for someone who builds. You will own paid media across all channels and build the AI-driven tooling that runs it. We are a small, high-autonomy team, so you will carry real budget and real decisions early. The two areas we weight most heavily are growth marketing management and AI-native building.

Requirements

5+ years in performance or growth marketing, with hands-on management of multiple paid channels
A track record of building automations, tools, dashboards, or workflows.
Strong analytical skills and comfort with data tools (spreadsheets at a high level, SQL a plus, BI tools like Looker or Amplitude)
Experience managing budgets and agency or vendor relationships
A clear communicator who can present strategy to leadership
Bias to action and comfort with ambiguity.

Responsibilities

Own hands-on management and optimization across all paid media channels: paid search, paid social, programmatic and native, and affiliate.
Run paid social and Meta in-platform yourself and have scaled creator and UGC content against it.
Build automated workflows, reports, dashboards, and processes with AI tooling.
Turn data analysis into business strategy, not just charts.
Use data to brief new creative, spot trends across our own and competitor creative, and partner with the creative strategy team to streamline the process and ship winning ads.
Drive paid media CRO and A/B testing, and help build new features.
Own the operational backbone: billing and invoicing, workflow management, contracting, and the campaign trafficking and tagging discipline that keeps attribution clean.
Pace to budget, plan spend across channels and markets, and partner with finance on forecast versus actual.
Manage agency, platform, and affiliate partner relationships, including contracts, fees, and performance.
Communicate strategy clearly, to the team and to leadership.