Growth Marketing Manager, MarTech

GFiber

2d•$104,800 - $154,000

About The Position

At GFiber, we believe that great internet has the power to drive innovation, strengthen communities, enable the impossible, and do all the everyday things that make all of our world go round. And the job of creating better internet is never done - so we’re growing! Our team is committed to building a place where people who want to make a difference can grow their careers and find their spot to belong. GFiber is an Alphabet company that brings Google Fiber and Google Fiber Webpass internet services to homes and businesses across the United States. Our teams are expanding as we connect more cities and people to exceptional internet. This role is not eligible for immigration sponsorship.

Requirements

Bachelor's degree in Digital Marketing, Computer Science, related fields, or equivalent practical experience.
4 years of Digital/Growth Marketing experience, including leading A/B testing and optimization programs on high-traffic, direct-to-consumer websites and portals.
Experience with A/B testing tools (e.g., Optimizely, Optimize, Test and Target) and experiment configuration.
Experience using SQL and Python for data analysis, dashboard creation, and building data pipelines.

Nice To Haves

Experience defining end-to-end growth strategies and running high-scale acquisition programs for a B2C product.
Direct experience using written and verbal communication to convey technical requirements to both technical and non-technical stakeholders.

Responsibilities

Lead end-to-end experimentation, including designing, executing, and analyzing A/B and multivariate tests across the customer journey (ad creative, landing pages, conversion forms).
Analyze acquisition tactic performance and leverage web, app, and media analytics to identify growth opportunities and actionable insights.
Partner with MarTech and Engineering teams to ensure optimal tracking implementation and tool integration for marketing and growth initiatives.
Develop dashboards and reporting to measure business objective performance and communicate key learnings and strategic recommendations to stakeholders.
Drive continuous improvement by managing website content updates, change requests, and issue resolution for critical MarTech tools like Contentful and Optimizely.