Growth Marketing Manager

Counsel Health•Boston, MA

5d•Remote

About The Position

We're hiring a Growth Marketing Manager or Senior Manager to join the consumer marketing team, reporting directly to the VP of Consumer Marketing. This is an early and foundational hire, and will be focused on building systems and processes to scale marketing learnings across a rapidly growing organization. You'll own real marketing programs across paid, owned, and lifecycle channels. You'll write copy, run campaigns, build reporting, and be accountable for results. To start this is a generalist role, and you’ll be asked to support ongoing programs across the full marketing stack, including content, paid media, lifecycle, operations, and analytics. Over time, as the team and company scale, there will be real opportunities to specialize, but today we’re looking for someone comfortable operating as a generalist. What makes this role distinct is how we think about leverage. AI tools have fundamentally changed what a single skilled operator can own. We're looking for someone who has already internalized that shift: who doesn't just run workflows, but designs them. Who reaches for automation before headcount. Who can look at a repeatable task and build a system around it, so their time stays on the work that actually requires judgment.

Requirements

5–8 years of experience in consumer marketing, with meaningful time spent across more than one channel
Strong instincts across the paid and owned media stack; deep expertise in at least one area
Experience building workstreams or programs from scratch, not just inheriting and maintaining them
A track record of using AI tools to genuinely automate workflows and scale individual output, not just as utilities, but as a real part of how you work
High agency: you identify what needs to exist, build it, and operate it, without a team underneath you to delegate to
Experience building AI-powered workflows, automations, or internal tooling

Nice To Haves

Prior experience at a consumer health, wellness, or subscription brand
Hands-on experience with paid social or paid search at meaningful scale (Meta Ads, Google Ads)
Familiarity with lifecycle and email platforms (Customer.io, Klaviyo, or similar)

Responsibilities

Content production across owned channels: blog, social, email, and beyond
Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount
Lead execution and optimization across paid social and paid search
Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume
Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization
Help to develop the lifecycle infrastructure from the ground up
Support performance reporting across D2C channels
Translate data into clear recommendations and act on them without waiting to be asked