Growth Marketing Manager

Teladoc Health•USA - AL - Remote, AL

2d•$80,000 - $90,000

About The Position

In your role as a Growth Marketing Manager, you will own growth initiatives that drive consumer acquisition and enrollment across Teladoc Health's Chronic Condition Management (CCM) business while leading conversion rate optimization efforts across both CCM and Telehealth digital experiences. This role sits at the intersection of growth marketing, experimentation, analytics, and digital optimization. You will develop and execute high-impact enrollment email, direct mail, SMS and OBTM campaigns, lead landing page testing programs, improve website performance through SEO/AEO/GEO strategies, and partner with teams across Product, Data Science, Creative, Marketing Operations, Marketing Automation, Paid Media, Behavioral Science and Analytics to drive measurable business impact. You will combine strong analytical thinking with customer-centric problem solving to identify growth opportunities, design experiments, uncover insights, and scale winning strategies. Success in this role requires a bias toward action, intellectual curiosity, strong communication skills, and the ability to independently own initiatives from strategy through execution and measurement.

Requirements

5+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, CRO, or related disciplines.
Proven track record driving measurable customer acquisition and conversion growth.
Experience developing and executing multi-channel marketing campaigns including email, direct mail, and digital channels.
Strong experimentation experience including A/B testing, multivariate testing, and incrementality methodologies.
Experience leveraging analytics platforms to generate insights and guide decision making.
Strong project management and cross-functional leadership skills.
Exceptional written and verbal communication skills.
Ability to manage multiple projects simultaneously in a fast-paced environment
Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent practical experience

Nice To Haves

Experience with Amplitude, Google Analytics, Adobe Analytics, or similar analytics platforms
Experience using VWO, Optimizely, Adobe Target, or similar experimentation platforms
Experience with Salesforce Marketing Cloud (SFMC)
Experience with SEO, AEO, GEO, schema implementation, and AI-driven search optimization strategies
Experience working in healthcare, health technology, or highly regulated industries
Familiarity with behavioral science principles and customer decision-making frameworks
Experience partnering with Data Science and Product teams to drive growth initiatives

Responsibilities

Own the strategy, execution, and performance of CCM incremental acquisition campaigns across email, direct mail, SMS, OBTM, and other emerging channels
Develop audience, messaging, creative, and channel strategies that drive incremental enrollments and measurable business impact
Lead campaign planning, requirements gathering, stakeholder alignment, launch execution, and post-campaign performance analysis
Identify and validate new growth opportunities through pilot programs, experimentation, and continuous optimization
Partner with Data Science, Business Analytics, Marketing Automation, and Marketing Operations teams to measure incrementality, improve campaign performance, and strengthen marketing measurement capabilities
Own the CRO roadmap across CCM and Telehealth enrollment experiences, with accountability for improving conversion performance and reducing enrollment friction.
Build and manage a testing roadmap leveraging behavioral science principles, customer insights, and business priorities.
Design, launch, analyze, and scale A/B and multivariate tests using VWO and other experimentation platforms.
Leverage Amplitude and other analytics tools to identify opportunities throughout the enrollment funnel and prioritize high-impact optimizations.
Improve landing page discoverability and performance through SEO, AEO, GEO, schema, content, and user experience enhancements