Growth & Marketing Manager

Shulman & Partners LLP • Toronto, ON

5d • CA$90,000 - CA$125,000 • Hybrid

About The Position

Shulman & Partners LLP is seeking a hands-on Growth & Marketing Manager to lead their marketing efforts and manage daily operations. This role is crucial for maintaining and enhancing the firm's brand, which is built on trust and excellence. The position involves two key areas: reputation management, focusing on the visibility of their lawyers in family law, and reach, ensuring potential clients can easily find and understand the firm's services. The ideal candidate will be responsible for both aspects, understanding their interconnectedness, and making informed recommendations. This is a high-autonomy role for someone who wants to own and grow a function, not just maintain it, and who understands the importance of genuine care and quality in client service during difficult times. The role requires a creative yet business-minded individual who grounds their ideas in how the firm acquires and retains clients, and an analytical thinker who uses data and experimentation to drive growth.

Requirements

• 5+ years of marketing experience, with a strong foundation in both brand and growth marketing.
• Ability to perform marketing tasks directly using own judgment.
• Understanding that the firm's brand is trust and excellence.
• Creative thinking grounded in business objectives and client acquisition/retention.
• Analytical skills with a data-driven approach to testing and experimentation.
• Ability to take feedback well, ask good questions, and prioritize getting it right.
• Curiosity and eagerness to learn.
• Experience in marketing, spanning both brand and growth work, ideally in a professional services environment.
• Comfortable with data and reporting tools (e.g., Google Analytics, CRM or email platforms).
• Experience with building marketing strategies where there is no existing playbook.
• Demonstrated character, judgment, ownership, curiosity, and ability to learn quickly.
• Proven track record of owning and improving marketing functions or initiatives.

Nice To Haves

• Experience in a professional services environment.

Responsibilities

• Manage the firm's brand and ensure consistent voice across all client and referral source interactions.
• Enhance the firm's reputation and the visibility of its lawyers in family law.
• Improve the firm's reach by ensuring potential clients can easily find and understand their services.
• Own the firm's public profile, growing media presence and supporting lawyers as recognized authorities.
• Build and strengthen relationships with professional referral sources.
• Conduct market analysis and positioning work for firm expansion into new markets.
• Identify and implement continuous improvements in marketing function operations, including automation.
• Manage marketing function and day-to-day operations.
• Test marketing strategies using data and experimentation.
• Propose fixes for broken processes and highlight opportunities.

Benefits

• Professional learning and development opportunities.
• A management team focused on performance, growth, engagement, and connection.
• Extended health, dental, and mental health benefits.
• Generous PTO policy and winter break shutdown.
• Flexible hybrid work arrangement upon successful completion of the probation period.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed