Growth Marketing Manager

Bevi•Boston, MA

8d•$93,500 - $115,500•Hybrid

About The Position

Bevi is seeking a Growth Marketing Manager to take full ownership of the company's email marketing engine. This role involves end-to-end strategy, hands-on campaign building, execution, and measurement across all customer and prospect touchpoints. The Growth Marketing Manager will be a key marketing partner to cross-functional teams, managing the editorial process and ensuring organizational alignment. This high-impact role spans demand generation, product launches, partner communications, events, strategic accounts, and thought leadership. The position requires a proactive individual who can identify and fix issues before they become problems, with a strong ownership orientation.

Requirements

4 to 6 years of B2B marketing experience with deep ownership of email programs, including strategy, segmentation, and results accountability.
Expert-level, hands-on HubSpot user, capable of building and sending campaigns, workflows, smart content, forms, sequences, lead scoring, and reporting.
WordPress proficiency for landing page builds and campaign asset management.
Proven experience managing multi-email product launch programs with multiple audience segments, structured feedback timelines, and zero-defect deployment standards.
Track record of hands-on campaign execution, including personal building, QA, and sending of emails.
Ability to pull and interpret personal performance and measurement data.
Proven A/B testing track record, including test design, statistical analysis, and systematic application of learnings.
Strong cross-functional project management instincts.
Excellent written communication skills, with the ability to write or sharply edit email copy in a brand voice.
High ownership orientation.

Nice To Haves

HubSpot certifications are a plus.
Experience with cold audience sequencing, vertical-specific messaging, and BDR or SDR coordination.

Responsibilities

Build emails end-to-end in HubSpot, including template and module setup, personalization, dynamic content, list segmentation, and workflow logic.
QA and test all campaigns before deployment, ensuring rendering across clients and devices, link integrity, personalization accuracy, and deliverability.
Track and report on campaign performance, including opens, clicks, conversions, unsubscribes, and pipeline/revenue impact.
Own the annual email roadmap, aligning with product launches, campaign moments, seasonal demand, event schedules, and company priorities.
Develop and maintain an email content playbook with standards for subject lines, copy length, design, CTA hierarchy, and personalization.
Serve as the email marketing lead for product-related communications, including new flavor launches, product updates, and partner programs.
Translate product releases into email campaigns that drive awareness, excitement, and action.
Evaluate and introduce new formats and approaches for email and landing pages based on performance data.
Build and QA landing pages in WordPress and HubSpot, including form configuration, copy, and conversion tracking.
Develop and maintain a landing page testing roadmap covering headlines, forms, social proof, and CTAs.
Maintain a live email and landing page testing roadmap, prioritizing experiments by impact and feasibility.
Ensure an active A/B or multivariate test is always running on high-volume sending programs.
Design A/B and multivariate tests across copy, creative, CTAs, and send logic.
Manage outbound email programs, including cold audience sequencing and vertical-specific messaging.
Coordinate with BDR or SDR teams for outbound email efforts.
Run a structured intake process for marketing requests.
Maintain a shared calendar for marketing activities.
Hold multiple stakeholders accountable for marketing initiatives.

Benefits

Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
401(k) with company match
Flexible PTO plus 12 company holidays, and additional paid days for sick leave
Generous fully paid parental leave for both birth parents and non-birth parents
Fully employer paid disability and life insurances
Wellness and fitness reimbursements
Monthly stipends for cell phone use and commuting costs
Onsite snacks, weekly catered lunch, and unlimited Bevi
Composting and terra-cycling
Happy hours, team-building events, bagel breakfasts, Values awards
Equity in the form of stock options
Flexible spending accounts