Marketing Technologies Engineer (Analytics) — Growth & Martech Engineering

Adobe•San Jose, CA

5d•$114,100 - $214,950

About The Position

The Growth and Martech Engineering team at Adobe.com is responsible for ensuring every customer interaction is measured, optimized, and personalized. The Enablement Engineer will be a key member of this team, focusing on implementing Adobe Experience Cloud solutions across Adobe.com and other Adobe digital properties. This role involves taking ownership of building scalable web data collection and tagging strategies, and implementing them using AEP's Data Collection tools, JavaScript, and other supporting tools on a large-scale web platform.

Requirements

5+ years in digital analytics/Martech implementation, working closely with developers on tracking and data pipelines.
Strong Adobe stack experience: AEP (Web SDK/Alloy.js, Real-Time CDP, XDM), Tags/TMS, Analytics, and Customer Journey Analytics.
Solid front-end skills (JavaScript, HTML, DOM; React/Angular a plus) with production-quality code, secure coding, and testing practices.
Expertise in data layer design, governance, and debugging (browser DevTools, AEP Debugger).
SQL experience querying analytics data (BigQuery, Snowflake, or AEP Query Service).
Comfortable using AI-assisted development tools in daily workflows.
Strong communicator; effective with technical and non-technical partners.

Nice To Haves

Experience with Consent Management Platforms (CMPs).
Experience with server-side tagging.
Experience with integrations with platforms like Snowflake or BigQuery.
Adobe certifications in AEP or Analytics.
Experience with extensive data pipelines and large-scale data processing tools.
Full-stack engineering familiarity and skills (Node.js or equivalent, Database, Front-end, etc.).

Responsibilities

Partner with marketing, product, and analytics teams to define tracking requirements and translate them into technical specifications.
Design scalable tagging solutions using Adobe Tags and AEP Web SDK.
Build data layers that accurately capture data.
Align implementations with XDM schemas and business logic.
Configure Adobe Experience Platform (AEP), including schemas, datasets, identity namespaces, and ingestion.
Work with QA teams to validate implementations using AEP Debugger and browser DevTools.
Uphold data governance and privacy standards (GDPR, CCPA).
Integrate Martech and third-party tools.
Provide documentation, training, and support on digital data instrumentation standards.