Growth Marketing

Cassi Home • New York City, NY

1d

About The Position

Cassi is the AI operating system for residential property management. We're building the infrastructure layer that lets high-touch operators — the people managing 5 to 500 homes with real service standards — run their businesses without armies of coordinators. Think unified back-office intelligence, an AI agent that handles the coordination work, and a field app that keeps technicians in sync. We were pre-empted by multiple VC funds and signed a Series A term sheet in 6 days. We're early and we're moving fast. Why this role exists We've gotten to early ARR through direct outreach and founder-led sales. That got us here. It won't get us to the next stage. We need someone who can build the growth engine from scratch — inbound, outbound systems, website, content, distribution — and own it end to end. This is a founding role. You'll be the first dedicated growth hire, reporting directly to the CEO, with a seat at the table on positioning, messaging, and GTM strategy. In six months, you'll have materially moved how this market thinks about Cassi. That's the bar.

Requirements

• Has done this before at an early-stage B2B company, ideally vertical SaaS or a category that required market education, not just demand capture.
• Built an inbound engine from near-zero.
• Comfortable being the only growth person in the room and doesn't need a team under them to be effective.
• Analytical without being paralyzed by data.
• Forms hypotheses, runs experiments, and kills things that don't work
• Understands that in a market Cassi is partly creating, education is the product.
• Experience finding or creating new audiences
• Worked with a founder-led sales motion and knows how to make marketing and sales feel like one machine

Responsibilities

• Build and execute Cassi's content strategy — written, social, and eventually video — that educates the market, builds category awareness, and drives inbound demo requests
• Own website conversion: messaging clarity, landing pages, CTA architecture, and ongoing iteration based on what's actually working
• Build and run outbound sequences and email programs that complement the sales motion and warm up cold audiences
• Develop Cassi's LinkedIn and social presence into a genuine distribution channel — not a vanity metric, a pipeline source
• Identify and pursue events, partnerships, and communities where our buyers actually spend time
• Work toward a product-led motion as self-serve onboarding matures, laying the groundwork now
• Own the analytics: know what's working, what isn't, and why

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed