Growth Marketing Manager (Korean Speaking)

The job overview for this position is that Workato is seeking a highly skilled and motivated Growth Marketing (Go-To-Market) Manager with a deep understanding of the Korean market. The manager will play a pivotal role in driving the growth of the business in the Korean market by developing and executing marketing strategies as part of the Go-to-market team. They will be responsible for lead generation and working closely with Global Marketing and Regional Sales to align growth strategies with overall business objectives.

Develop and execute comprehensive growth marketing strategies and campaigns tailored to the Korean market

Focus on lead generation including outbound reaches

Work closely with Global Marketing and Regional Sales to align growth strategies with overall business objectives

Take ownership of market growth initiatives

• Deep understanding of the Korean market
• Experience in developing and executing marketing strategies
• Ability to drive lead generation and outbound reaches
• Strong collaboration skills with global marketing and regional sales teams
• Proficiency in planning and executing field and partner events
• Knowledge of demand generation programs and campaigns
• Familiarity with various marketing channels such as email, digital, paid industry programs, direct mail, and webinars
• Excellent copywriting skills for landing pages, promotions, ads, case studies, and presentations
• Ability to build and maintain strong relationships with key stakeholders

• Competitive salary and benefits package
• Opportunity to plan and execute field and partner events
• Chance to create highly effective demand generation programs and campaigns
• Exposure to various marketing channels such as email, digital, paid industry programs, direct mail, and webinars
• Involvement in engaging target accounts and creating impactful content
• Development and maintenance of strong relationships with key stakeholders
• Opportunity to localize marketing communications, product materials, and digital assets
• Utilization of analytical skills to measure and report on the effectiveness of marketing activities
• Insights that guide future strategies and optimize marketing efforts
• Opportunity to work with both English and Korean speaking clients
• Exposure to the Korean market, culture, and business practices
• Ability to develop and execute successful marketing campaigns
• Familiarity with marketing automation tools and CRM systems
• Occasional travel for client meetings and industry events
• Strong communication and collaboration skills
• Ability to work independently and collaboratively in a team environment
• Ability to multitask and manage competing priorities in a fast-paced environment