Growth Marketing Lead (Los Angeles, CA)

Spin Technology•Los Angeles, CA

3d•Hybrid

About The Position

Spin.AI is seeking a highly analytical, hands-on Growth Marketing Lead to own the performance engine behind inbound marketing across its portfolio, including Backup, Security, and the Atlassian backup/ecosystem. The role connects organic, paid, social, web, retargeting, nurture, conversion, and performance measurement into a cohesive inbound growth engine. Working closely with the Director of Marketing, the Growth Marketing Lead will help campaigns, content, and creative reach relevant audiences, convert effectively, and contribute to measurable pipeline. The role has significant ownership and autonomy as the internal owner of growth performance, coordinating marketing programs, external agencies and freelancers, fractional Marketing Operations support, data, and funnel performance. The Growth Marketing Lead owns acquisition, distribution, activation, conversion, retargeting, nurture, experimentation, optimization, and measurement, while partnering with the Director of Marketing, who owns overall marketing strategy, brand, narrative, content, creative direction, and organic strategy. The position is involved early in campaign planning so audience, channel, conversion, and performance insights can inform campaigns from the beginning. The Growth Marketing Lead will also work with fractional or retained Marketing Operations support on the technical infrastructure for marketing performance. This can include CRM and marketing automation, campaign tracking and attribution, lead scoring and routing, lifecycle automation, integrations, database health, dashboards, and reporting. The role does not require personally administering every system, but does require enough technical fluency to define business requirements, identify issues, and use the resulting data to guide decisions. Success is measured by marketing-sourced pipeline, qualified opportunities, inbound conversion rates, cost per qualified lead and opportunity, lead-to-opportunity conversion, paid acquisition efficiency, landing-page and website conversion, funnel velocity, growth experiment performance, and improved visibility and confidence in marketing performance across the portfolio. The role is based in Los Angeles, California, with a hybrid office model.

Requirements

3–5+ years of B2B growth, demand generation, performance marketing, or related experience; ideally in cybersecurity, SaaS, or technology.
Demonstrated experience owning multi-channel inbound acquisition programs.
Hands-on understanding of Google Ads, LinkedIn Ads, retargeting, paid social, and performance marketing.
Strong understanding of SEO and organic acquisition, including connecting organic traffic to conversion and pipeline.
Experience with landing-page optimization, conversion-rate optimization, A/B testing, and structured experimentation.
Experience building retargeting, nurture, and lifecycle programs.
Strong understanding of B2B marketing funnels and progression from visitor through lead, opportunity, pipeline, and revenue.
Experience working with CRM, marketing automation, attribution, analytics, and reporting systems.
Demonstrated proficiency using AI in modern marketing workflows, including research, data analysis, reporting, campaign optimization, experimentation, automation, and productivity; comfort using leading AI platforms and learning new tools.
Strong analytical skills and ability to translate data into clear recommendations and actions.
Experience managing agencies, freelancers, vendors, and specialized external resources.
Experience collaborating closely with senior marketing leadership, Content/Creative, Sales, Product, and external Marketing Operations resources.
Ability to balance strategic thinking with hands-on execution.
Enough technical fluency to articulate marketing operations business requirements, identify system issues, and use resulting data to inform decisions.
Self-starter with resourcefulness, curiosity, and the ability to independently move work forward, prioritize, execute, measure, and adapt.
Collaborative communication skills, openness to feedback, ownership, and comfort working in a fast-moving technical market.

Nice To Haves

Experience in cybersecurity; strong B2B SaaS experience and the ability and desire to learn a technical market quickly are also suitable.
Experience in SaaS or technology environments.

Responsibilities

Own performance across the inbound marketing funnel, from acquisition through qualified opportunity, and identify gaps, friction, and growth opportunities throughout the buyer journey.
Develop a holistic view of inbound performance across all three brands and connect organic visibility to measurable business outcomes in partnership with the Director of Marketing.
Own paid acquisition strategy across Google, LinkedIn, retargeting, paid social, and additional channels; manage and optimize budgets and make investment decisions based on performance.
Develop audience, offer, channel, and campaign testing strategies, measuring performance by qualified opportunities and pipeline rather than only impressions, clicks, or lead volume.
Manage paid media agencies, freelancers, and specialized partners.
Turn integrated campaign strategies into measurable growth programs; develop distribution and amplification plans, determine audiences, channels, offers, conversion points, and follow-up strategies, and extend the reach and business value of existing content and creative.
Own conversion-rate optimization across landing pages, forms, calls to action, campaign experiences, and key website conversion paths; maintain a testing roadmap and turn successful experiments into repeatable practices.
Develop retargeting audiences and programs, lifecycle segmentation, and nurture strategies; partner with fractional Marketing Operations support on automation and technical implementation.
Use AI in research, analysis, execution, experimentation, and decision-making; analyze data, identify trends and opportunities, accelerate campaign development, and build AI-enabled repeatable workflows.
Maintain a prioritized growth experimentation roadmap; move quickly from hypothesis to execution, scale successful experiments, stop ineffective ones, and proactively bring forward ideas, channels, and technologies.
Connect marketing activities to measurable business outcomes across the visitor-to-pipeline funnel; establish KPIs and monitor acquisition costs, funnel conversion, opportunity creation, pipeline contribution, and campaign ROI.
Translate performance data into recommendations and actions and help leadership understand what is working, what is not, why, and what Marketing should do next.
Collaborate closely with the Director of Marketing, broader marketing leadership, Sales, Product, creative resources, external partners, and Marketing Operations support.
Define business requirements for marketing operations infrastructure, recognize when systems or tracking are not working correctly, and use resulting data to make informed decisions.