Growth Marketing Lead (Los Angeles, CA)

Spin Technology•Los Angeles, CA

1d•Hybrid

About The Position

Spin.AI is hiring a highly analytical, hands-on Growth Marketing Lead to own the performance engine behind inbound marketing across its portfolio: Backup, Security, and the Atlassian backup/ecosystem. The role connects organic, paid, social, web, retargeting, nurture, conversion, and measurement into a cohesive inbound growth engine, with the goal of reaching the right audiences, converting effectively, and contributing to measurable pipeline. The Growth Marketing Lead partners closely with the Director of Marketing and serves as the internal owner of growth performance, coordinating marketing programs, agencies and freelancers, fractional Marketing Operations support, data, and funnel performance. The role offers significant ownership and autonomy. The Growth Marketing Lead owns inbound demand and acquisition performance from initial discovery through qualified opportunity. Responsibilities span paid acquisition strategy and budget optimization; campaign activation and distribution; conversion-rate optimization; retargeting, lifecycle, and lead-nurture strategy; growth experimentation; and performance analytics and attribution. The role connects marketing activity to qualified opportunities, pipeline, acquisition costs, funnel conversion, and campaign ROI, and turns analysis into recommendations and action. The role is a close counterpart to the Director of Marketing, who owns overall marketing strategy, integrated campaigns, narrative, brand, content, messaging, creative direction, organic strategy, customer storytelling, thought leadership, and market point of view. The Growth Marketing Lead owns acquisition, distribution, activation, conversion, retargeting, nurture, experimentation, optimization, and measurement, and contributes audience, channel, conversion, and performance insights early in campaign planning. The position does not take ownership of overall marketing, brand, editorial, company narrative, creative direction, or integrated marketing strategy. The position works with a fractional or retained Marketing Operations resource on the technical infrastructure for marketing performance, potentially including CRM and marketing automation, tracking and attribution, lead scoring and routing, lifecycle automation, integrations, database health, dashboards, and reporting. The Growth Marketing Lead is expected to define business requirements, recognize when systems are not working correctly, and use the resulting data, without necessarily administering every system personally. The role is intended for a self-starting, collaborative, adaptable marketer who balances strategic thinking with hands-on execution, moves quickly through thoughtful testing and iteration, and prioritizes measurable outcomes. AI is expected to be part of everyday research, analysis, execution, experimentation, automation, and decision-making. The successful candidate should be comfortable learning a technical cybersecurity market and understanding customer problems.

Requirements

3–5+ years of experience in B2B growth, demand generation, performance marketing, or a related field.
Demonstrated experience owning multi-channel inbound acquisition programs.
Hands-on understanding of Google Ads, LinkedIn Ads, retargeting, paid social, and performance marketing.
Strong understanding of SEO and organic acquisition, including connecting organic traffic to conversion and pipeline.
Experience with landing-page optimization, conversion-rate optimization, A/B testing, and structured experimentation.
Experience building retargeting, nurture, and lifecycle programs.
Strong understanding of B2B marketing funnels and progression from visitor through lead, opportunity, pipeline, and revenue.
Experience working with CRM, marketing automation, attribution, analytics, and reporting systems.
Demonstrated proficiency using AI in marketing workflows, including research, data analysis, reporting, campaign optimization, experimentation, automation, and productivity; ability to learn new AI tools quickly.
Strong analytical skills and ability to translate data into clear recommendations and actions.
Experience managing agencies, freelancers, vendors, and specialized external resources.
Experience collaborating closely with senior marketing leadership, Content/Creative, Sales, Product, and external Marketing Operations resources.
Ability to balance strategic thinking with hands-on execution.
Self-starter who can independently move work forward from business objectives, ask relevant questions, and take ownership.
Collaborative communicator who can contribute strong opinions and expertise while welcoming feedback and respecting others' expertise.
Able to prioritize, execute, measure, learn from results, and adapt in a fast-moving technical market.
Comfortable learning complex technology and cybersecurity sufficiently to make informed decisions about audiences, campaigns, messaging, and performance.

Nice To Haves

Experience in cybersecurity, SaaS, or technology, ideally in a B2B environment.
Cybersecurity experience; strong B2B SaaS experience and willingness to learn a technical market are also identified as a path to success.
Familiarity with leading AI platforms and AI-enabled productivity tools such as ChatGPT, Claude, and Claude Cowork.
Experience evaluating emerging technologies and incorporating useful AI capabilities into repeatable workflows.

Responsibilities

Own performance across the inbound marketing funnel from acquisition through qualified opportunity, identifying gaps, friction, and growth opportunities across the buyer journey.
Develop a holistic view of inbound performance across Backup, Security, and the Atlassian backup/ecosystem, and connect organic visibility to measurable business outcomes.
Own paid acquisition strategy across Google, LinkedIn, retargeting, paid social, and other relevant channels; manage and optimize paid budgets and investment decisions.
Develop audience, offer, channel, and campaign testing strategies, and evaluate paid performance based on qualified opportunities and pipeline.
Manage paid media agencies, freelancers, vendors, and specialized partners.
Partner with the Director of Marketing to activate integrated campaign strategies as measurable growth programs, including distribution and amplification plans.
Determine campaign audiences, channels, offers, conversion points, and follow-up strategies; ensure clear paths from awareness and engagement to conversion.
Extend the reach, performance, and business value of existing content and creative assets.
Own conversion-rate optimization across landing pages, forms, calls to action, campaign experiences, and key website conversion paths.
Partner with the Director of Marketing and creative resources on messaging and creative variations; maintain a testing roadmap and apply successful experiments as repeatable practices.
Develop retargeting audiences and programs, lifecycle segmentation, and nurture strategies; partner with Marketing Operations on automation and technical implementation.
Improve prospect progression from initial engagement to qualified opportunity.
Use AI to support research, data analysis, insight synthesis, campaign development, experimentation, reporting, workflow automation, and marketing execution; validate AI-generated analysis and apply human judgment.
Identify and build repeatable AI-enabled workflows that reduce manual work and improve the speed, quality, and scalability of marketing execution.
Maintain a prioritized growth experimentation roadmap, move from hypothesis to execution, scale successful tests, and stop unsuccessful ones.
Proactively bring forward growth ideas, channels, technologies, and opportunities.
Connect marketing activity to measurable outcomes across visitor, lead, qualified lead, opportunity, pipeline, and revenue; establish campaign and acquisition KPIs.
Monitor acquisition costs, funnel conversion, opportunity creation, pipeline contribution, and campaign ROI, and turn performance data into recommendations and actions.
Help leadership understand marketing performance, what is working or not, why, and what Marketing should do next.
Work closely with the Director of Marketing, marketing leadership, Sales, Product, creative resources, agencies, freelancers, vendors, and fractional Marketing Operations support.
Define business requirements for marketing performance infrastructure, identify technical or tracking issues, and use data from marketing systems to inform decisions.