Field Marketing Manager (Los Angeles, CA)

Spin Technology•Los Angeles, CA

2d•Hybrid

About The Position

Spin.AI is seeking a creative, organized, and results-driven Field Marketing Manager to lead and execute field marketing initiatives across Spin.AI, Revyz, and DoControl. The role owns a full annual calendar of more than 35 events across the US, EMEA, APAC, Canada, and LATAM, including major cybersecurity conferences, industry summits, trade shows, executive roundtables, customer gatherings, community meetups, partner sessions, and regional experiences. The manager is responsible for event strategy, planning, budgeting, logistics, vendor coordination, onsite execution, and post-event follow-up, including events run remotely through local partners and vendors. Working closely with Marketing, Sales, executive leadership, and external partners, the Field Marketing Manager will create memorable experiences that strengthen relationships, build brand awareness, engage target accounts, and contribute to measurable pipeline growth. The role also coordinates event campaigns across email, social media, paid channels, partner communications, and other platforms; tracks performance and ROI; and improves programs based on results and feedback. The position offers ownership and autonomy in a fast-moving, remote, collaborative environment, with an emphasis on resourcefulness, creative budget use, and applying AI tools and workflows to improve planning and operations. Travel for events is required, including occasional evenings and weekends.

Requirements

10+ years of professional experience, including 3–5+ years owning B2B events end to end, ideally in cybersecurity, SaaS, or enterprise technology.
Hands-on experience setting up international events in EMEA, APAC, and LATAM, including remote execution through local vendors, partners, and in-region teams across time zones.
Demonstrated success using innovative approaches to achieve strong results with modest budgets, supported by measurable outcomes.
Demonstrated use of AI as a productivity multiplier, including building AI projects, custom workflows, or automations for research, planning, content, reporting, or follow-up; candidates should be prepared to explain their setup.
Experience managing conferences, trade shows, executive events, roundtables, and other B2B field marketing initiatives from concept through execution.
Strong understanding of how field marketing supports brand awareness, customer engagement, sales enablement, demand generation, and pipeline development.
Experience collaborating closely with Sales teams, marketing leadership, executive stakeholders, and external partners.
Excellent organizational, project management, and multitasking skills, including the ability to manage multiple events, deadlines, and priorities simultaneously.
Experience managing event budgets, negotiating vendor contracts, coordinating logistics, and overseeing onsite execution.
Familiarity with CRM, marketing automation, event management, and project management platforms such as Salesforce, HubSpot, or similar tools.
Strong analytical skills and the ability to evaluate event performance, report results, and make data-informed recommendations.
Proficiency with AI-enabled tools such as ChatGPT, Claude, Claude Cowork, or similar platforms to improve productivity, research, analysis, and execution.
Excellent written and verbal communication skills, attention to detail, and ability to build positive working relationships.
Ability to work independently in a remote, fast-moving, collaborative environment.
Willingness to travel for conferences, events, and onsite execution, including occasional evenings and weekends as needed.

Nice To Haves

Cybersecurity experience; the posting also welcomes strong B2B technology marketing understanding and the ability to learn quickly.

Responsibilities

Lead a full annual calendar of 35+ events across the US, EMEA, APAC, Canada, and LATAM, using local partners and vendors to support remote event execution and stretch budgets.
Plan, coordinate, and execute field marketing programs across Spin.AI, Revyz, and DoControl, including conferences, trade shows, industry summits, executive roundtables, regional events, and customer experiences.
Manage end-to-end event logistics, including venues, sponsorships, vendors, contracts, budgets, registration, booth design, collateral, promotional materials, and onsite execution.
Collaborate with Sales on target accounts, pre-event outreach, meeting scheduling, attendee engagement, and post-event follow-up.
Align field marketing initiatives with Marketing's integrated campaigns, messaging, promotional strategies, and broader go-to-market priorities.
Coordinate event marketing campaigns across email, social media, paid channels, partner communications, and other relevant platforms.
Build and maintain relationships with event organizers, industry partners, vendors, customers, and internal stakeholders.
Track event attendance, engagement, meetings generated, qualified opportunities, pipeline influence, and return on investment.
Manage event budgets, negotiate contracts, optimize spending, and identify opportunities to improve efficiency and effectiveness.
Identify creative opportunities to engage cybersecurity and technology audiences through meaningful, differentiated experiences.
Use AI tools and AI-driven workflows to streamline event planning, research, reporting, data analysis, vendor management, and operational processes.
Evaluate event performance, gather feedback, and apply learnings to improve future programs.
Build repeatable, scalable field marketing programs and make data-informed recommendations to support business outcomes.