Growth Marketer (Media Buying + Creative Strategy) | Paid Social for E-comm & Personal Brands | Remote (US)

Atomic HR•Montevideo, Latam

8d•Remote

About The Position

Our client is a Meta advertising agency focused on paid growth for e-commerce and personal brands. The team has grown significantly and is expected to continue expanding. This role is a hybrid of creative strategy, Meta ads management, and client communication. The responsibilities include researching audience responses, developing ad creative and copy, managing campaigns, and communicating results to clients.

Requirements

Strong copywriting skills, with the ability to write copy that resonates with the target audience
A habit of studying ads and reverse-engineering campaign success
Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL
Ability to drive own projects, communicate progress, and identify/solve roadblocks
Confidence in leading client relationships and strategy conversations

Responsibilities

Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
Build persona profiles and identify the angles that will resonate with each audience
Write hooks, scripts, and body copy that drive engagement and conversions
Direct creative production, including shot selection and visual storytelling, while keeping brand consistency
Set up and manage Meta ad campaigns, from audience targeting to budget allocation
Analyze core ad metrics (CPM, CTR, conversion rate, and CPA/CPL) to identify winning creative and understand why
Translate performance data into actionable recommendations for clients
Lead client meetings, set agendas, and maintain up-to-date documentation between calls