Growth Manager, Website CRO

Rippling•San Francisco, CA

4d•$140,000 - $175,000•Hybrid

About The Position

The Growth Manager, Website CRO helps grow Rippling across products and markets by improving the website’s ability to convert demand into qualified pipeline. The role shapes CRO strategy and owns projects from opportunity identification and analysis through experimentation, launch, and rollout. The primary focus is the US, with support for website growth across international markets. The position strengthens the foundations of Rippling’s CRO program across analytics, experimentation, and execution. It involves independently owning complex projects, developing scalable systems, and supporting other CRO team members. The role also examines lead quality, downstream conversion, and pipeline impact to inform website improvements and marketing decisions, working closely with Design, Web, Paid, and Analytics. The role is intended for someone based in San Francisco or open to relocating there for a hybrid in-office model. Rippling’s current policy expects office-based employees to work in the office at least three days a week.

Requirements

Hands-on experience owning website experiments and optimization projects, with clear examples of results and learnings.
Understanding of test design, measurement, and interpreting results.
Ability to use GA4, Salesforce, spreadsheets, and AI analytics tools to build reports, run complex queries, and validate data.
Ability to take projects from start to finish, make recommendations, and solve problems independently while knowing when to involve others.
Strong written communication and stakeholder management skills, including explaining business impact and coordinating cross-functional work.
Strong execution skills, including working quickly, identifying issues before launch, and staying accountable for quality, timelines, and results.
Design taste and UX judgment, including the ability to assess page clarity, persuasiveness, and ease of use and provide useful direction to designers.
Creativity and resourcefulness in generating ideas from data and user behavior and finding practical ways to test them.
Strong copywriting skills, including writing clear, compelling headlines and page copy and explaining why messaging will resonate.

Nice To Haves

SQL proficiency.
STEM education.
Experience in B2B SaaS.
Hands-on experience with a CMS such as Contentful and an experimentation platform such as Optimizely, Statsig, or VWO.
Exposure to Core Web Vitals and website performance.
Experience with UX research, session replay, or design tools such as Figma.

Responsibilities

Own experiments end to end: identify and prioritize opportunities, develop hypotheses, run A/B tests, analyze results, and roll out successful changes across landing pages and web flows.
Use GA4, Salesforce, spreadsheets, and AI analytics tools to investigate funnel performance, validate findings, and recommend next steps.
Partner with Design and Web to improve page layouts, forms, and mobile experiences; write and test clear audience-focused copy.
QA experiments, validate tracking, and monitor results after launch to ensure tests work as intended and lead to clear decisions.
Align stakeholders, manage dependencies, meet commitments, flag risks early, and unblock projects.
Investigate problems beyond the page, including traffic, messaging, forms, and lead routing, and work with relevant teams to resolve them.
Improve experiment prioritization, development, QA, and reporting processes; create reusable tools and document learnings.
Share ideas, provide feedback, and support CRO team members with experiments and analysis.
Analyze lead quality, downstream conversion, and pipeline impact, then use findings to improve the website and inform marketing decisions.
Drive website growth primarily in the US while identifying and supporting CRO opportunities in international markets.
Strengthen CRO analysis, experiment design, and execution, and build systems that help the team work faster and scale successful approaches.