Digital Growth & Website Manager

Total Warehouse•Anaheim, CA

4d•Onsite

About The Position

Total Warehouse is seeking a hands-on Digital Growth & Website Manager to improve TotalWarehouse.com as a source of customer education, qualified leads, and sales opportunities. This is initially an individual-contributor role focused on personally executing and coordinating website, content, SEO, and lead-generation improvements. The manager reports directly to the CEO and works with Sales, Operations, IT, business leaders, outside partners, and internal subject-matter experts. After learning the business and demonstrating results, the manager may recommend and build a small, lean team of internal and external resources. The role owns the day-to-day improvement of the website, including reviewing competitors, identifying content and design gaps, creating and improving customer-focused content, coordinating site updates, executing SEO work, analyzing performance, and testing ways to generate qualified leads. It also includes improving conversion paths and digital funnels, supporting campaigns, using AI tools as practical aids with human review, and building repeatable workflows and reporting tied to business outcomes. During the first year, the manager will learn the business and establish website, SEO, analytics, and lead-flow baselines; identify and prioritize improvements; implement high-priority changes; develop a regular content and website-improvement process; and connect performance reporting to traffic, engagement, leads, sales feedback, and pipeline. Over time, the manager will expand successful digital programs, improve coordination among the website, CRM, marketing automation, and Sales, and recommend a lean team and partner structure based on demonstrated needs. The position is in person at the company’s Anaheim, California office.

Requirements

At least 4 years of hands-on experience in website management, digital marketing, content marketing, SEO, demand generation, or a related field.
Direct experience improving a company website, rather than only advising others or managing an outside agency.
Examples of website pages, content, campaigns, SEO improvements, conversion improvements, or digital programs personally created or executed.
Practical experience with content development, SEO, analytics, website improvement, and lead generation.
Ability to research competitors and turn observations into specific actions.
Strong writing, editing, organization, and project-management skills.
Comfort working directly in website, analytics, SEO, content, and marketing platforms.
Practical experience using AI tools for research, content operations, analysis, and productivity, with appropriate human review.
Ability to work with internal experts and translate technical or industry knowledge into customer-friendly content.
Willingness to move between planning and execution without requiring a large existing team.
Ability to work in person at the Anaheim, California office.

Nice To Haves

Experience in material handling, industrial equipment, manufacturing, industrial distribution, logistics, warehouse automation, commercial services, or another complex B2B industry.
Experience with companies that have multiple products, services, locations, territories, or customer segments.
Experience with website redesigns, content migrations, CRM integrations, marketing automation, local SEO, or conversion optimization.
Familiarity with GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog, HubSpot, WordPress, Microsoft Copilot, ChatGPT, Claude, Gemini, or comparable platforms.
Experience coordinating designers, developers, writers, agencies, contractors, or other specialized resources.
Experience creating content for complex products or long, consultative sales cycles.

Responsibilities

Own and continuously improve TotalWarehouse.com, including its content, navigation, design, user experience, and conversion paths.
Learn the company’s products, services, customers, markets, sales process, and competitive position.
Review the website to identify outdated or missing information, design and navigation issues, weak calls to action, and customer-experience opportunities.
Lead or coordinate improvements to pages, layouts, images, forms, landing pages, and conversion paths.
Work with internal experts to create accurate, useful, customer-focused website content.
Prioritize website projects according to customer needs, commercial value, effort, and expected impact.
Research competitor and industry websites, comparing structure, content, design, search visibility, tools, offers, calls to action, and customer experience.
Translate competitive research into practical recommendations, track competitor changes, and identify opportunities to improve Total Warehouse’s digital presence.
Create and improve product and service pages, industry pages, comparison pages, FAQs, guides, case studies, customer stories, articles, videos, and resource pages.
Interview subject-matter experts and convert their knowledge into clear, credible content; coordinate specialized support from designers, developers, agencies, freelancers, and internal contributors as needed.
Maintain consistency with the Total Warehouse brand and commercial objectives.
Perform on-page, content, local, and technical SEO, including keyword and topic research and improvements to titles, descriptions, headings, internal links, site structure, local pages, structured data, and content organization.
Identify crawl issues, technical problems, content gaps, ranking opportunities, and competitor advantages; build connected content around valuable products, services, industries, customer problems, and geographic markets.
Improve visibility in traditional search engines and AI-powered answer and discovery platforms, and track organic traffic, rankings, qualified leads, local visibility, and other progress indicators.
Evaluate visitor journeys from website content to inquiries, qualified leads, and sales opportunities; improve calls to action, forms, landing pages, contact paths, lead routing, follow-up processes, and marketing automation.
Partner with Sales to understand lead quality and identify where leads are lost; support email, paid media, retargeting, and other digital campaigns tied to business objectives.
Connect website and marketing improvements to measurable commercial outcomes.
Use AI tools for competitive research, content planning and drafting, analysis, SEO research, reporting, and workflow improvement; validate AI-assisted work for accuracy, quality, relevance, and brand consistency.
Develop repeatable workflows that save time without producing generic or unreliable work, and identify practical AI applications for the website, content operations, customer acquisition, and productivity.
Establish weekly and monthly operating cadences and maintain a prioritized backlog of projects, tests, content needs, technical improvements, and competitive opportunities.
Create straightforward reporting on completed work, lessons learned, changes, and business outcomes.
Manage outside agencies, developers, writers, designers, or contractors when needed while remaining personally engaged in execution.
After learning the business and demonstrating results, recommend the internal roles, outside resources, tools, and budget needed to scale and help build a small, accountable digital-growth team.
Establish baseline measurements, implement prioritized first-year improvements, and develop scorecards connecting work to traffic, engagement, leads, sales feedback, and pipeline.
Improve website engagement and conversion rates, lead quality, local and non-branded search visibility, and the contribution of digital activity to sales opportunities.