Digital Innovation/Website Operations Lead

Alex Lee • Hickory, NC

2d

About The Position

The Digital Innovation and Website Operations Lead is a key leader in a digital marketing agency serving independent grocery retailers. The role modernizes and optimizes digital infrastructure across retailer websites, e-commerce integrations, and mobile applications, ensuring digital touchpoints meet high operational standards. It combines hands-on technical work with strategic operations, with a focus on website performance, automation, and innovation.

The position oversees website and e-commerce operations, including site migrations, integrations, technical infrastructure, accessibility, performance, SEO, and vendor delivery. It also manages e-commerce optimization, mobile app operations, automation and AI initiatives, analytics and executive reporting, project-management frameworks, and digital strategy. The role works across internal teams and external partners to improve customer experiences, operational efficiency, and retailer performance.

Requirements

• Bachelor’s degree in Marketing, Computer Science, or a related field.
• At least 5 years of experience in website operations, digital marketing, or e-commerce program management.
• Proven experience with CMS and e-commerce platforms such as WordPress, Instacart, Shopify, or Magento.
• Deep understanding of web-performance optimization, including Lighthouse, GTmetrix, and Core Web Vitals, and SEO best practices.
• Hands-on experience with analytics and automation tools, including GA4, GTM, Looker Studio, HubSpot, Zapier, and Copilot/OpenAI Enterprise.
• Strong proficiency in HTML, CSS, and JavaScript fundamentals sufficient to coordinate effectively with developers and QA teams.
• Demonstrated success in digital project management and cross-functional leadership.
• Mandatory agency or multi-client environment experience, with the ability to manage multiple complex digital products concurrently.

Nice To Haves

• Master’s degree.

Responsibilities

• Manage the full lifecycle of retailer websites and e-commerce environments, including Instacart, WordPress, and custom CMS frameworks.
• Lead website migrations, optimization, and integrations with current and future vendors.
• Oversee site architecture, DNS, SSL, CDN utilization, and uptime monitoring.
• Develop scalable onboarding frameworks and QA processes for website deployments.
• Implement accessibility, page-performance, and mobile-responsiveness best practices.
• Use SEO tools to conduct audits, analyze crawl data, and improve organic visibility.
• Manage vendor SLAs, deliverables, and timelines across agency and SaaS partners.
• Manage e-commerce partnerships and support API integrations, product-data accuracy, and checkout performance.
• Build conversion funnels and analyze consumer behavior to optimize sales pathways.
• Develop strategies to increase digital basket size, customer retention, and omnichannel engagement.
• Implement A/B testing and personalization to improve conversion rates.
• Coordinate mobile app operations and align app features with web properties.
• Partner with the Loyalty Product Team to evaluate and integrate mobile technology solutions.
• Measure and report app adoption, session length, push-notification engagement, and conversion attribution.
• Coordinate with app vendors on updates, performance tracking, and UX enhancements.
• Audit workflows and design automation frameworks to reduce manual or redundant processes.
• Deploy AI-driven solutions to improve content generation, data categorization, and reporting efficiency.
• Partner with IT and marketing operations to integrate automation into CRM systems.
• Evaluate and pilot emerging MarTech platforms for reporting, data integration, and campaign execution.
• Create executive dashboards and custom reports covering traffic, conversions, SEO rankings, and technical health.
• Build customer-facing reporting templates that highlight retailer website ROI and engagement.
• Use analytics and data-visualization platforms to extract insights and inform leadership decisions.
• Lead monthly and quarterly reviews, communicating trends, wins, and opportunities to internal stakeholders and external partners.
• Build and maintain project-management frameworks within company CRM and tasking systems.
• Define SOPs for project intake, cross-departmental collaboration, and resource allocation.
• Oversee digital initiatives to ensure deadlines, quality standards, and deliverables are met.
• Serve as the internal subject-matter expert on digital experience and recommend ways to advance marketing technology.
• Monitor emerging AI, MarTech, UX, and e-commerce technologies and develop pilot programs.
• Contribute to annual strategic planning for digital growth and technology adoption.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level