Digital Growth & Website Manager

TOTAL WAREHOUSE INC•Anaheim, CA

9h•Onsite

About The Position

Total Warehouse is seeking a hands-on Digital Growth & Website Manager to improve TotalWarehouse.com as a source of customer education, qualified leads, and sales opportunities. This is an initially individual-contributor role focused on personally executing website, content, SEO, analytics, and lead-generation work—not solely developing strategy or delegating to agencies. The position reports directly to the CEO and works with Sales, Operations, IT, business leaders, outside partners, and internal subject-matter experts. After learning the business, demonstrating results, and establishing repeatable processes, the manager may recommend and build a small, lean team of internal and external resources. The role owns the day-to-day improvement of the website, including researching competitors, identifying gaps and opportunities, prioritizing projects, creating and improving customer-focused content, coordinating design and development work, and executing practical on-page, content, local, and technical SEO. It also evaluates visitor journeys and improves calls to action, forms, landing pages, lead routing, follow-up, and marketing automation in partnership with Sales. AI tools are used as practical aids for research, planning, drafting, analysis, reporting, and workflow improvement, with human validation for quality and accuracy. The manager will establish a regular operating cadence and prioritized backlog for website, content, SEO, and lead-generation work; report on completed work and business outcomes; and coordinate outside specialists as needed while remaining personally involved in execution. First-year work begins with learning the business and auditing the website, analytics, SEO, lead flow, technology, and resources; proceeds to implementing prioritized improvements and establishing repeatable processes; and continues with expanding effective programs, improving integration with CRM and Sales, and recommending a lean team and partner structure based on demonstrated needs. Success is assessed through website improvements, qualified leads, search visibility, engagement and conversion, content quality, sales-pipeline contribution, and repeatable processes.

Requirements

At least 4 years of hands-on experience in website management, digital marketing, content marketing, SEO, demand generation, or a related field.
Direct experience improving a company website, rather than only advising others or managing an outside agency.
Examples of website pages, content, campaigns, SEO improvements, conversion improvements, or digital programs personally created or executed.
Practical experience with content development, SEO, analytics, website improvement, and lead generation.
Ability to research competitors and convert observations into specific actions.
Strong writing, editing, organization, and project-management skills.
Comfort working directly in website, analytics, SEO, content, and marketing platforms.
Practical experience using AI tools for research, content operations, analysis, and productivity, with appropriate human review.
Ability to work with internal experts and turn technical or industry knowledge into customer-friendly content.
Willingness to move between planning and execution without requiring a large existing team.
Ability to work in person at the Anaheim, California office.

Nice To Haves

Experience in material handling, industrial equipment, manufacturing, industrial distribution, logistics, warehouse automation, commercial services, or another complex B2B industry.
Experience with companies serving multiple products, services, locations, territories, or customer segments.
Experience with website redesigns, content migrations, CRM integrations, marketing automation, local SEO, or conversion optimization.
Familiarity with GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog, HubSpot, WordPress, Microsoft Copilot, ChatGPT, Claude, Gemini, or comparable platforms.
Experience coordinating designers, developers, writers, agencies, contractors, or other specialized resources.
Experience creating content for complex products or long, consultative sales cycles.

Responsibilities

Take day-to-day ownership of TotalWarehouse.com and continuously improve its content, navigation, design, customer experience, and conversion paths.
Learn the company’s products, services, customers, markets, competitive position, sales process, and digital capabilities.
Review competitor and industry websites and turn research into actionable content, design, SEO, and lead-generation recommendations.
Prioritize website projects based on customer needs, commercial value, effort, and expected impact.
Develop, edit, and improve customer-focused website content, including product and service pages, industry and comparison pages, FAQs, guides, case studies, articles, videos, and resource pages.
Interview internal subject-matter experts and translate their knowledge into accurate, clear, credible content.
Coordinate website changes and specialized work with internal contributors, designers, developers, agencies, freelancers, and contractors.
Execute on-page, content, local, and technical SEO, including keyword research and improvements to titles, descriptions, headings, internal links, site structure, local pages, structured data, and content organization.
Identify technical issues, crawl problems, content gaps, ranking opportunities, and competitor advantages; build connected content around priority offerings, customer problems, and markets.
Improve visibility in traditional search engines and emerging AI-powered answer and discovery platforms; track traffic, rankings, leads, local visibility, and other indicators.
Evaluate visitor journeys and improve calls to action, forms, landing pages, contact paths, lead routing, follow-up processes, and marketing automation.
Partner with Sales to understand lead quality and identify where leads are lost; support email, paid media, retargeting, and other campaigns tied to business objectives.
Use AI tools for research, content planning, drafting, analysis, SEO research, reporting, and workflow improvement, validating outputs for accuracy and brand consistency.
Establish weekly and monthly operating cadences, maintain a prioritized backlog, and report on work completed, lessons learned, changes, and business outcomes.
Manage outside agencies and specialists when needed while remaining personally engaged in execution; recommend resources, tools, budget, and a lean team structure based on demonstrated needs.
During the first year, audit the website and digital capabilities, establish baselines, implement prioritized improvements, launch or improve high-priority pages, develop repeatable processes, and improve coordination among the website, CRM, marketing automation, and Sales.