Website Conversion Manager

Sonar•Austin, TX

8d•Onsite

About The Position

Sonar is seeking a hands-on Website Conversion Manager to turn website traffic into qualified demand as its web team scales. The role owns the website’s conversion-rate optimization (CRO) and testing program end to end, including experiment hypotheses, test design and configuration, quality assurance, launch, monitoring, analysis, and rollout. It also oversees web analytics and marketing conversion signals, while incorporating organic search and content insights into optimization decisions. The manager will run experiments directly as well as guide external optimization and testing agency partners. The position works closely with the VP, Digital & Web, SEO Strategist, Lead Web Producer, Engineering, Corporate Marketing, and Social Media teams. It does not include building or managing an internal testing team. Sonar’s in-office culture includes three anchor days—Mondays, Tuesdays, and Thursdays—and candidates are expected to be genuinely based in the role’s posted location. Relocation support may be available for the right person.

Requirements

At least 4 years of experience in conversion-rate optimization, growth marketing, or web optimization; B2B SaaS experience is ideal.
Hands-on experience owning A/B and multivariate tests end to end, including hypothesis development, test building, QA, launch monitoring, statistical analysis, and rollout.
Ability to operate without a dedicated testing team or engineering support on standby, including running and troubleshooting experiments directly when needed.
Experience developing a sequenced test-and-learn roadmap and explaining prioritization rationale to leadership.
Fluency in GA4 and Mixpanel and ability to use data to create a prioritized test roadmap.
Working SEO experience in technical SEO, on-page optimization, or content SEO sufficient to align conversion work with search performance.
Experience briefing and managing external agencies or vendors and holding them accountable for output and deadlines.
Ability to partner with Engineering to scope and prioritize technical implementation of tests and fixes.
Clear communication skills, including translating testing results and data into decisions for cross-functional stakeholders.

Nice To Haves

Experience with CMS platforms.
Experience with tag management.
Experience with conversational marketing platforms such as Qualified.
Experience with B2B or developer-audience websites.

Responsibilities

Own conversion-rate optimization across landing pages, calls to action, form flows, and on-site conversational engagement.
Run the CRO and testing program end to end: develop hypotheses, design and configure A/B and multivariate tests, quality-check them before launch, monitor live tests, analyze results, and coordinate rollout.
Partner with the Lead Web Producer on production support and with Engineering on technical implementation of tests and fixes.
Build and sequence a cohesive test-and-learn roadmap so experiments build on prior results.
Own web analytics in GA4 and Mixpanel and marketing conversion signals, including tracking, attribution, and form and CTA performance; use findings to prioritize optimization work.
Coordinate with the SEO Strategist to align technical SEO and conversion optimization on shared pages.
Brief, direct, and review external optimization and testing agency partners, holding them accountable for scope, quality, and deadlines.
Drive organic initiatives such as PR, earned media, backlinks, infographics, and organic influencer activity in partnership with Corporate Marketing.
Coordinate short-form organic content, including social posts and short video, with the Social Media team.
Report experiment results and conversion performance, and explain test prioritization and roadmap tradeoffs to the VP, Digital & Web and cross-functional stakeholders.