Senior Growth Manager, Web Experience & CRO

Rhythm Energy

About The Position

The Senior Growth Manager, Web Experience & CRO owns Rhythm’s website optimization roadmap, with a focus on conversion, enrollments, and efficient customer acquisition. The role improves landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences by analyzing customer behavior and funnel performance, identifying friction and growth opportunities, and executing routine CMS updates and experiments independently. More complex changes are delivered in partnership with UX/Design and Engineering. The position builds and runs a structured conversion rate optimization program, including hypothesis development, A/B testing, measurement, and iteration. It uses web analytics and behavioral data to improve experimentation, attribution, and event tracking, and identifies opportunities to improve site speed, mobile usability, Core Web Vitals, technical SEO, search visibility, and organic acquisition. The role also collaborates with Paid Media teams to improve campaign landing pages and acquisition economics, and uses AI and automation to accelerate analysis, prototyping, testing, and execution. Working across Growth, Design, Engineering, Analytics, external agencies, and other partners, the Senior Growth Manager prioritizes initiatives by expected impact, effort, and available resources. The role establishes performance metrics and communicates experiment results, recommendations, and business impact to Marketing leadership. Success is measured by improved website conversion, completed enrollments, acquisition efficiency, a productive experimentation program, and effective cross-functional execution.

Requirements

At least 7 years of experience in web growth, CRO, digital experience, growth product management, or a related discipline.
Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue.
Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.
Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools.
Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently.
Working knowledge of HTML, CSS, JavaScript, and technical SEO.
Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.
Strong analytical skills, commercial judgment, and ability to prioritize initiatives based on measurable business impact.
Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution.
Proactive, hands-on approach with strong cross-functional collaboration and communication skills.

Nice To Haves

Retail energy experience, particularly with electricity plans, pricing, and enrollment.
Experience in adjacent consumer industries such as insurance, telecom, fintech, or subscriptions.
Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels.
Experience in lean teams where improvements were personally implemented rather than relying exclusively on Engineering or agencies.

Responsibilities

Own the website optimization roadmap focused on conversion, enrollments, and efficient customer acquisition.
Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.
Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.
Execute routine CMS updates, landing-page improvements, and experiments; partner with UX/Design and Engineering on complex changes.
Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.
Design and evaluate experiments across messaging, calls to action, forms, landing pages, and enrollment flows.
Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to assess performance and identify opportunities.
Partner with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement.
Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance.
Partner with SEO specialists on technical SEO and AI-search implementation to improve site architecture, search visibility, and organic acquisition.
Collaborate with Paid Media teams to optimize campaign landing pages and acquisition economics.
Use AI and automation to accelerate analysis, prototyping, testing, and execution.
Work with Growth, Design, Engineering, Analytics, and external agencies to deliver improvements from opportunity through launch.
Prioritize initiatives based on expected business impact, effort, and available resources.
Establish performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership.