Founding Growth/Demand Gen Marketer

Macroscope • San Francisco, CA

7d

About The Position

Macroscope is seeking a Founding Growth Marketer to build and scale demand from the ground up. This role will own top-of-funnel growth across both product-led and enterprise sales motions, partnering closely with sales to generate qualified pipeline and drive revenue growth. This is a high-impact role for someone excited to build a marketing function from scratch and directly influence the company’s growth trajectory.

Requirements

• 5+ years of experience in growth marketing, demand generation, or a related role at a high-growth startup.
• Proven track record of generating pipeline and driving revenue outcomes, not just supporting marketing programs.
• Experience marketing to developers or technical audiences; experience with developer tools is strongly preferred.
• Comfortable operating in a zero-to-one environment—scrappy, resourceful, experimental, and highly hands-on.
• Strong understanding of PLG, enterprise sales, and hybrid go-to-market motions.
• Experience managing paid acquisition programs, particularly Google Ads, with a data-driven approach to optimization.
• Familiarity with modern marketing and growth tools, including analytics platforms, AI tools, CRMs, and automation systems.
• Strong written and verbal communication skills, with the ability to craft compelling messaging for technical audiences.
• Extremely high agency; self-motivated towards contributing to the company's mission.
• Willingness to work extremely hard on a high-risk venture.
• Acts like an owner, putting immense care and craft into what they build and taking responsibility for all parts of the product.
• Passion for the company's mission and product.

Nice To Haves

• Experience with developer tools is strongly preferred.

Responsibilities

• Own demand generation strategy and execution across both product-led growth (PLG) and sales-assisted motions.
• Build and scale inbound pipeline for Account Executives, with a focus on enterprise customer acquisition.
• Design, run, and optimize growth experiments across paid, content, events, partnerships, and lifecycle channels.
• Manage and optimize paid acquisition programs, starting with Google Ads and expanding into additional channels over time.
• Lead product and growth marketing initiatives, including launches, announcements, lifecycle campaigns, and community engagement across channels such as Slack and social media.
• Create compelling content and campaigns in partnership with design and product teams.
• Plan and execute creative activations, events, and marketing programs that drive awareness, engagement, and pipeline growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed