Founding Growth Marketer

Alaro

2d • Onsite

About The Position

This is a doer role where you will own how Alaro gets found and how visitors become customers. The current pipeline is driven by founder networks and inbound leads, and the goal is to transform this into a well-oiled machine. In the first 6 months, you will be responsible for the end-to-end website management, including messaging, structure, conversion, speed, and SEO. You will also run and implement CRO experiments on landing pages, pricing, and calls to action. Additionally, you will build demand channels for a sophisticated legal buyer, focusing on SEO and content, paid advertising (LinkedIn, Google), partnerships, and lifecycle email marketing. You will also manage marketing analytics and attribution, and collaborate with the GTM team and founders on positioning and content to close deals. This role requires hands-on execution, including writing copy, setting up campaigns, and analyzing data independently.

Requirements

• 3+ years in B2B growth or product marketing, ideally at a Seed-Series B startup
• Demonstrable wins on website conversion or paid acquisition: show us the before/after
• AI-native by default. Build with frontier models, not just chat with them.
• Proficiency with OpenAI Codex, Claude cowork, and Claude Code
• Familiarity with modern stack: Webflow / Framer / Next.js, GA4 / PostHog, HubSpot, Ahrefs / Semrush
• Basic SQL is a plus
• Strong written taste: you know when copy is selling versus filling space
• Bias to ship. Agency, with external signal.
• Have a view on what Alaro should do before anyone asks, and have built something no one paid you to: a side project, writing, an event.
• B2B legal tech or professional services experience is a bonus

Responsibilities

• Take the website end-to-end: messaging, structure, conversion, speed, SEO
• Run CRO experiments and ship them: landing pages, pricing, every CTA
• Build demand channels for a sophisticated legal buyer: SEO and content, paid (LinkedIn, Google), partnerships, lifecycle email
• Own marketing analytics and attribution
• Work with the GTM team and founders on positioning and content that closes deals
• Write the copy, set up the campaign, and read the data yourself

Benefits

• Meaningful ownership: Competitive salary and equity, real responsibility from day one.
• Founder & GTM exposure: Direct work with the GTM Lead and founders on brand, funnel, and motion.
• Real impact: You'll shape how we go to market as we grow.
• Freedom to experiment: Autonomy across site, channels, content, lifecycle.
• Time together: Annual offsite in Alaró (Mallorca), plus regular in-person gatherings.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed