Founding Marketer

Invopop

2d•Remote

About The Position

This is a founding role as the first marketing hire at Invopop, a global e-invoicing platform. The primary responsibility is to build the content and inbound marketing engine from scratch. This involves transforming complex regulatory information into engaging content for finance leaders. The role requires a strong understanding of B2B SaaS marketing, exceptional English writing skills, a keen sense of taste, and an interest in leveraging AI to enhance marketing efforts. The position reports directly to the CEO and has the potential to grow into the Head of Marketing role as the team expands.

Requirements

5+ years in B2B SaaS marketing
Exceptional English writing skills (native or near-native)
Strong taste and a clear opinion on what makes B2B content great
Curiosity for technical and regulatory topics
Comfortable operating with ambiguity and building from scratch

Nice To Haves

Hands-on experimentation with AI in your workflow
Experience at an API-first, developer-facing, fintech, compliance, or tax company
Experience running paid B2B acquisition across search and LinkedIn
Familiarity with SEO, attribution, lifecycle tooling, and modern marketing stacks

Responsibilities

Own the content engine end-to-end: research, write, edit, publish, and distribute content including blog posts, LinkedIn content, webinars, customer stories, white papers, and country guides.
Work closely with the VP of Compliance and product team to translate complex regulatory information into clear and useful content for finance, compliance, and engineering audiences.
Build the inbound funnel, including SEO, landing pages, lifecycle emails, attribution, and conversion paths.
Run paid marketing efforts across channels like Google and LinkedIn, owning strategy, execution, and experimentation.
Help shape adjacent marketing surfaces such as positioning, website copy, events, webinars, and newsletters.
Thoughtfully use AI to improve research, drafting, localization, or distribution, while maintaining a focus on taste, judgment, and voice.