Founding Marketer (Growth & GTM)

Clera•San Francisco, CA

1d•$35,000 - $70,000•Onsite

About The Position

A pre-seed healthtech startup is hiring its first dedicated marketer — a founding team member who will own growth, go-to-market strategy, and brand storytelling from day one. You'll build the marketing function from the ground up, partner directly with leadership, and drive revenue, user growth, and market momentum in a hands-on, cross-functional capacity.

Requirements

2–5 years of experience in B2C growth marketing, sales, or adjacent fields.
Proven track record defining and executing GTM strategies across multiple channels.
Strong brand storytelling and positioning skills.
Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
Experience with influencer and partner marketing, including negotiation and campaign management.
Proficiency in advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
Experience managing marketing budgets, forecasting, and measuring ROI.
Demonstrated experience building and leading a marketing function.
Strong cross-functional collaboration skills across product, sales, design, and customer success.

Nice To Haves

Strong analytical skills for testing and scaling marketing strategies.
Experience developing and executing high-impact campaigns in a startup environment.

Responsibilities

Define and execute GTM strategy across channels to drive revenue and user growth.
Lead branding and storytelling to craft a compelling narrative that resonates with health-conscious consumers.
Oversee paid ads (Google, Meta, LinkedIn), social media, partnerships, and influencer programs.
Collaborate cross-functionally with product, sales, design, and customer success teams.
Set budgets, forecast outcomes, and measure ROI across all marketing channels.
Build and mentor the marketing function as the company scales.
Develop high-impact marketing campaigns and maintain performance dashboards.