Growth Marketer

Forus•New York, NY

3d•$150,000 - $200,000•Onsite

About The Position

We're looking for a Growth Marketer to own and scale Forus's paid acquisition engine. You'll have full ownership over strategy, execution, and optimization across paid search, paid social, and emerging channels with a mandate to drive efficient provider growth and build a high-velocity experimentation culture. This is a high-ownership role; you'll move fast, operate lean, and make decisions that directly impact top-of-funnel growth.

Requirements

3–5+ years of growth marketing or digital marketing experience, with hands-on ownership of paid search and paid social
Proven track record driving SMB or professional-audience acquisition through digital channels
Proficiency across some or all of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
Strong analytical skills
Excellent written communication
Startup orientation and comfortable operating without a large support team, building processes from scratch, and context-switching across priorities

Nice To Haves

Experience marketing to physicians, clinical staff, or healthcare providers
Familiarity with healthcare compliance constraints in digital advertising
Experience with SEO strategy and content-driven acquisition
Background in B2B SaaS or health tech with a professional-audience ICP
Experience running video ad campaigns (YouTube, Meta video, OTT)

Responsibilities

Own full search strategy, campaign management, and funnel optimization across all search platforms
Own all paid social campaigns across Meta, YouTube, LinkedIn, and other relevant channels including audience targeting, creative briefing, and CAC optimization
Brief and review ad creative across channels; maintain a continuous refresh cadence tied to channel performance
Build and own attribution infrastructure, reporting dashboards, and a structured A/B testing program across copy, creative, audiences, and landing pages
Work closely with GTM, Design, and Product to optimize the full conversion funnel
Flex beyond core scope to support broader team initiatives as needed