Growth Marketer

Tapcart Inc.•Santa Monica, CA

23h•$130,000 - $155,000•Remote

About The Position

Tapcart is the leading mobile commerce platform for the world's fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel. Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis, Aviator Nation,, and Ruggable trust Tapcart to turn mobile traffic into high-retention, high-growth relationships — with mobile apps launched in hours, not months. We're looking for a Growth Marketer to architect the next generation of our growth engine. This is a senior, high-leverage role for a builder who thinks in systems, moves like an operator, and uses AI to compound the output of every team they touch. The Marketing team sits at the center of Tapcart's GTM motion, and this role sits at the center of the Marketing team's most important bet: that AI-powered infrastructure — not headcount — is how modern growth teams scale. Tapcart has lofty goals in 2026, and this Lead will be responsible for designing and building the AI-driven GTM infrastructure that fuels pipeline growth, while partnering deeply across Marketing, Rev Ops, and Sales to turn that infrastructure into measurable revenue. The candidate filling this role will have a rare combination of skills: senior growth marketing judgment, hands-on systems-building ability, operational rigor, and fluency with the modern AI tooling stack. This is a Marketing role with deliberate, daily crossover into the broader GTM team — the partnership between this person and our Rev Ops, Sales, and Marketing leaders is essential to raising the ceiling on what our GTM org can execute.

Requirements

Senior growth leadership: You've driven demand or pipeline growth in a B2B SaaS environment, ideally as a senior IC or player/coach, and are comfortable owning outcomes in a fast-moving, resource-conscious team.
AI systems builder: You don't just use AI tools — you build with them. You've shipped internal tools, agents, or workflows that materially changed how a team operates, and you have strong opinions on which AI tools belong in a modern GTM stack and why.
GTM infrastructure fluency: You understand the modern GTM tech stack deeply — Salesforce, HubSpot, enrichment/data providers, attribution, outbound tooling, CDPs — and have built or rearchitected meaningful parts of it before.
Experimentation mindset: You know how to design tests across multiple demand channels (paid, outbound, partnerships, events, lifecycle, etc.), evaluate outcomes, and iterate quickly, balancing creativity with strategy and discipline.
Lifecycle marketing experience: You've built or managed lifecycle programs that nurture prospects and customers across stages — using segmentation, personalization, and timely messaging to drive engagement and pipeline impact.
Strong analytical instincts: You're fluent in funnel metrics, pipeline reporting, and performance analysis, and you use data to guide decisions and prioritize investment.
Marketing & revenue operations fluency: Deep experience with CRM and marketing automation tools (Salesforce, HubSpot), with a high bar for clean data, attribution, and process.
Pipeline-savvy perspective: You understand how marketing influences revenue at a company like Tapcart, from first touch through opportunity creation and into closed-won.
Operational builder mentality: You enjoy creating structure where it's needed, improving processes, and setting up systems that scale — and you know how to document them so the team can run them without you.
Cross-functional collaborator: You work naturally with Rev Ops, Sales, Product, Marketing, and Leadership to align on goals and execution. This role explicitly spans Marketing and the broader GTM team.
Comfort with ambiguity: You're energized by building in an environment where priorities evolve and initiative is rewarded.
Clear, confident communicator: You can share results, insights, and recommendations in a way that builds trust and alignment across teams, including at the leadership level.

Nice To Haves

Experience working in the Shopify ecosystem
Technical chops (SQL, light scripting, API familiarity) that let you build without always needing engineering support
Agency experience as a media planner or strategist

Responsibilities

Architect our AI-powered GTM infrastructure: You'll design and build the systems — workflows, agents, data pipelines, enrichment layers, internal tools — that let Marketing, Sales, and Rev Ops operate at a scale that would otherwise require 2–3x the headcount.
Own pipeline growth end-to-end: You'll take ownership of the growth funnel and define how we scale demand at our next stage, from top-of-funnel experimentation through pipeline acceleration.
Boost offline growth: Big opportunities exist from offline engagements in the ecommerce world. Identify, build, and execute those opportunities, particularly with up-market and higher ACV opps from our ICP.
Set the bar for creative experimentation: You'll lead ongoing testing across channels, messages, and motions, bringing scrappy startup energy and turning winning experiments into scalable, systematized growth engines.
Use AI Systems to 10x our output: You'll be at the forefront of AI-driven marketing and GTM, deploying internal and external-facing tools that multiply the productivity of the entire GTM org — not just your own workstreams.
Strengthen the connection between Marketing, Sales, and Rev Ops: You'll ensure marketing efforts translate into high-quality, measurable pipeline by partnering closely with Sales and Rev Ops and by building the connective tissue — attribution, handoffs, signal routing — that makes the org feel like one team.
Lay the foundation for GTM operational excellence: You'll bring structure, clarity, and consistency to our growth motion, building systems that scale with us and setting playbooks others on the team can run.