Growth / Performance Marketer

Lumimeds

9h•Remote

About The Position

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. LumiMeds is a LegitScript-certified telehealth platform helping patients access compounded GLP-1, GLP-1/GIP, and NAD+ therapies. We're a lean, fast-moving team focused on making weight loss and wellness care accessible — and we're building the growth engine to match our clinical ambitions. We're looking for a rigorous, experiment-driven growth and performance marketer to own paid acquisition and funnel performance at LumiMeds. This is not a "set it and run it" media buying role — we need someone who thinks in hypotheses, runs structured A/B tests across every layer of the funnel, and uses results to compound learnings over time. You'll be our first dedicated growth hire, building the testing infrastructure and playbook from the ground up. What sets this role apart: The single most important thing you'll do here is run tests — on creative, on landing pages, on offers, on audiences, on copy. We want someone who has a formal testing methodology, can size experiments correctly, and knows how to extract signal from noise in a DTC health funnel. If you've never built a structured test-and-learn program before, this isn't the right fit.

Requirements

4–7 years in growth or performance marketing for a DTC health, wellness, or telehealth brand
Formal A/B testing experience [required] — you've designed, run, and documented structured experiments at scale, not just toggled ad variants
Can speak fluently to test design: sample sizing, statistical significance, holdout groups, and avoiding false positives
Deep Meta expertise — creative testing, audience strategy, funnel optimization — with solid Google (search + YouTube)
Experience navigating health advertising compliance on Meta and Google — you know what you can and can't say in a regulated health category
Direct response mindset — you think in CAC and payback period, not reach or impressions
Comfort owning a budget and a number independently without a team underneath you
Agency background — hands-on paid campaign ownership across DTC or health clients [strongly preferred]
Has built or inherited a test-and-learn program and can walk through their testing cadence, prioritization method, and how they documented learnings
Can describe a test that failed and what they did with the result
Has a point of view on how to run creative tests on Meta without burning budget — e.g. DCO vs. manual variants, when to call a test early
Knows the difference between a landing page conversion problem and a traffic quality problem
Has worked across multiple DTC or health clients and can draw on cross-account pattern recognition
If coming from an agency — has transitioned or is ready to shift from multi-client breadth to single-brand depth and full ownership
Professional-level English communication
Availability to work U.S. business hours

Nice To Haves

GLP-1 / weight loss category experience
Advertorial / pre-lander formats
LegitScript or FDA-regulated brand experience
Hims/Hers, Ro, Found, or Calibrate alumni
Multivariate testing tools (VWO, Optimizely)
UGC creative strategy
HubSpot + Meta Pixel attribution

Responsibilities

Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps — with clear hypotheses, success metrics, and documented learnings
Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate
Own Meta and Google campaign execution — audience strategy, bid management, budget allocation — optimizing continuously based on test results
Partner with engineering on landing page and funnel experiments — you form the hypothesis, they build the variant, you call the result
Manage creative testing pipeline — brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR
Own pixel and attribution integrity so test results are trustworthy — Meta Pixel, custom funnel events, HubSpot tracking
Maintain a living testing log: every test, its hypothesis, result, and what we do next
Report weekly on CAC, ROAS, consult booking rate, and lead quality — with test-driven explanations for movement