Adventureland Park - Group Sales & Events Intern

Splish Splash Water Park • Altoona, IA

10d • Onsite

About The Position

The Group Sales & Events Intern works cooperatively with Group Sales representatives to develop and execute sales strategies and tactics. Serving as a brand ambassador for group clients before, during, and after their visits, the intern plans and executes group sales events and helps implement strategies intended to maximize attendance, revenue, and guest experience. The role also assists Sales & Marketing leadership with sales and marketing duties related to Adventureland.

The position combines group sales, event planning, guest service, client relationship management, marketing support, and administrative work. It is primarily based in an office, with frequent interaction with outdoor park locations. The schedule is flexible and may include evenings, weekends, and holidays, from opening to closing.

Requirements

• Must be at least 18 years of age to comply with Iowa Child Labor Laws.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays, from open to close.
• Must have exceptional customer service skills and be able to resolve questions, problems, issues, and concerns positively and professionally.
• Must be able to handle high-pressure situations, meet constant deadlines, and coordinate multiple priorities in a dynamic environment.
• Must have strong written and verbal communication skills and be comfortable communicating directly with potential and existing customers.
• Must be comfortable speaking in front of large groups.
• Must be able to learn and use Salesforce CRM.
• Must be proficient in Microsoft Excel, Word, and PowerPoint.
• Must have strong attention to detail and problem-solving abilities.
• Must be able to use office technology and equipment, including a PC, software, copier, and telephone.
• Must be able to follow direction, multitask, and work both as part of a team and independently.
• Must be able to remain seated for extended periods while using a computer; stand, walk, and remain on their feet for long periods; occasionally stoop, twist, kneel, bend, squat, or reach above the shoulders; and carry, push, pull, lift, and hold objects weighing 20 pounds or more.
• Must be able to read, write, and speak fluent English.

Nice To Haves

• Currently majoring in or graduated with a Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or a related discipline.
• One or more years of related experience is highly desired but not required.
• Previous amusement park, theme park, or waterpark experience is a plus.
• Spanish or other bilingual language skills are a plus.

Responsibilities

• Lead and complete special projects and initiatives related to Sales and Events.
• Participate in developing marketing and communication initiatives and campaigns.
• Assist with phone calls and emails from guests regarding general park questions and concerns.
• Check in groups at ticket booths and ensure admission and ticket pricing are accurate.
• Greet guests at the front gate and provide guidance and assistance to enhance their experience.
• Perform sales duties, including prospecting new leads and developing group sales campaigns using email, direct mail, and cold calling.
• Plan and execute large-scale park events, including setup, event management, and post-event duties.
• Deliver tickets, check in groups, serve as the primary point of contact for groups, and respond to guest service inquiries in person, by phone, and online.
• Manage the client database, including information about sales leads, inquiries, lost business, and sales revenue.
• Prepare and distribute upcoming function sheets to appropriate parties.
• Work cooperatively with other Sales & Marketing hosts.
• Serve as a brand ambassador for partners, media, and guests.
• Maintain composure and professionalism when handling or responding to negative feedback.
• Assist with planning and execution of large-scale special events.
• Assist with market research and data analysis.
• Assist with content creation and field marketing activities.
• Assist with invoicing and payment collection for groups, consignment, and other partners.
• Perform other duties assigned by leadership.

Benefits

• Flexible schedule.
• Opportunity to cross-train and learn unique skills across various departments.
• Free admission to Adventureland Theme Park/Waterpark and select Entertainment parks on days off.
• Invitations to exclusive company-sponsored host events throughout the season.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern