Group Marketing Specialist

Corp para la Promocion de Puerto Rico como Destino • San Juan, PR

8d • Hybrid

About The Position

The Group Marketing Specialist, Lead Generation runs the day-to-day marketing work that turns MICE marketing into qualified leads for the Sales team. This hands-on role covers email marketing, MICE social media, planner list management, event lead follow-up, campaign tracking and reporting, and data for the MICE vendor index and web matching program.

The role reports to the Group Marketing Director, receives day-to-day guidance from the Senior Group Marketing Manager, and works closely with Sales, Digital Marketing, and the Community Engagement team. The position is office-based, with regular travel to assigned tradeshows and industry events. Hybrid flexibility may be approved by management under Discover Puerto Rico’s guidelines. The role is full-time and in-person, with flexibility based on business needs.

The position description outlines the general nature and level of the work, not an exhaustive list of duties. Employees may perform other position-related duties to meet the organization’s ongoing needs. Discover Puerto Rico is an equal-opportunity employer and encourages applications from all qualified individuals.

Requirements

• Bachelor’s degree in marketing, communications, business administration, or a related field.
• Two to four years of hands-on marketing experience in email marketing, lead generation, or digital marketing.
• Experience building and deploying campaigns in an email platform such as Mailchimp, SendGrid, HubSpot, or similar.
• Experience creating and managing brand social media content, including LinkedIn.
• Working knowledge of UTM tracking and web analytics such as GA4 or similar.
• Comfort working in Excel and with CRM data.
• Strong copywriting and communication skills in Spanish and English.
• High attention to detail, especially with lists, data, and reporting.
• Curiosity about what motivates meeting planners to act and ability to turn data into recommendations.
• Strong organization and time management, including ability to manage several campaigns at once and meet deadlines.
• Ability to collaborate, work independently and as a team member, and handle complexity and ambiguity.
• Ability to travel to and work assigned tradeshows and events on-site.
• Ability to lift up to 30 pounds and stand for extended periods during events.

Nice To Haves

• B2B, hospitality, or destination marketing experience.
• B2B social media experience.
• Simpleview experience.
• Basic design skills using Canva or similar.

Responsibilities

• Plan, build, test, deploy, and report on MICE email campaigns, including the monthly planner email.
• Coordinate with the email agency partner on audience selection, content, tracking, and campaign results.
• Manage MICE planner lists, including segmentation, imports, deduplication, and suppression of unsubscribed, duplicate, or internal contacts.
• Upload, categorize, and clean tradeshow and event contact lists, then deploy post-event follow-up campaigns on the team’s timeline.
• Work with Digital Marketing to improve MICE web pages, landing pages, and the Web RFP form to increase RFP submissions.
• Apply the approved UTM structure to every MICE link and campaign.
• Pull monthly marketing-sourced leads from Simpleview and report results by segment and channel.
• Produce segmented performance reports for completed email and media campaigns, including insights and recommendations.
• Own MICE and Sports social media by planning the content calendar, creating and publishing posts, coordinating brand standards and paid support, and reporting engagement and traffic.
• Write segment-specific briefs and copy for MICE email, social media, sales tools, and content.
• Maintain MICE vendor index records to the agreed data standard, track vendors requiring follow-up, and support content and data for the web matching program.
• Traffic and fulfill MICE media and partner deliverables, including Cvent and Playeasy.
• Support Sales with marketing materials and presentations, and coordinate branded promotional items with the Sales team lead.
• Travel to and work assigned tradeshows and events on-site, manage lead capture tools, and ensure scanned contacts receive follow-up campaigns.
• Capture and publish live social content from tradeshows and events, and use it in follow-up campaigns.
• Support partner and stakeholder registrations through Eventsforce for assigned events and programs.
• Develop toward full ownership of the MICE email and lead generation program and build capabilities for future career growth.
• Become the team’s lead on marketing technology, including HubSpot as it expands to support MICE.
• Build B2B demand generation, data, and analytics skills through the MICE matching program and segment reporting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level