Group Integrated Marketing and Communications Manager

Edwards Lifesciences • Irvine, CA

1d • $139,000 - $196,000

About The Position

This role supports the development and execution of integrated brand and marketing initiatives that advance business-unit priorities, product launches, and market development efforts. It contributes to a modern digital influence strategy that shapes perception and drives adoption by connecting digital channels, social sentiment insights, public relations, and executive visibility to strengthen brand credibility and full-funnel impact. The role also contributes to insights and performance measurement, supports cross-functional execution, manages agency partners and budgets, and helps develop scalable processes for efficient, high-quality marketing delivery across touchpoints.

The position leads integrated PR and digital influence strategies spanning earned media, paid media, social, digital opinion leaders, executive thought leadership, and emerging influence channels. It develops compelling narratives around business priorities, product launches, clinical data, and market development initiatives, and partners across the organization to ensure communications are timely, compliant, and effective. The role uses media intelligence, social listening, search trends, and audience analytics to identify opportunities, inform activation, and measure reach, engagement, influence, sentiment, and business impact.

Requirements

• Bachelor's degree in a related field and 10 years of work experience, or equivalent experience based on Edwards criteria.
• Alternatively, a master's degree and 8 years of related experience working in sales, marketing, or the healthcare industry, or equivalent work experience based on Edwards criteria.

Nice To Haves

• Proven successful project management skills.
• Proven expertise in Microsoft Office Suite.
• Excellent documentation, communication, and interpersonal relationship skills, including negotiation and relationship management skills and the ability to drive achievement of objectives.
• Recognized as an expert in the area, with specialized depth within the organization.
• Extensive knowledge and understanding of brand strategy.
• Extensive knowledge and understanding of brand communication channels, including print, digital, and new media production.
• Extensive understanding of brand marketing concepts and principles.
• Strict attention to detail.
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate management levels.
• Ability to manage competing priorities in a fast-paced environment.
• Ability to represent leadership on projects, work closely with cross-functional teams, marketing peers, and leaders, and manage needs and messaging to upper management.
• Ability to consult in project settings within a specific marketing area.
• Ability to adhere to company rules and requirements, including pandemic protocols and Environmental Health & Safety rules, and to take adequate control measures to prevent injuries, protect the environment, and prevent pollution within their span of influence or control.

Responsibilities

• Lead and execute an integrated PR strategy across earned media, paid media, social media, digital opinion leaders, executive thought leadership, and emerging influence channels.
• Partner with Corporate Communications on earned media opportunities and integrate them into the broader PR, digital, social, digital opinion leader, and paid strategy.
• Develop proactive PR strategies and narratives around business priorities, product launches, clinical data, market development initiatives, and other milestones.
• Lead digital influence strategy by activating networks of healthcare professionals, digital opinion leaders, and other influential voices.
• Connect PR and digital marketing strategies to extend earned, paid, social, and influencer activity across the customer journey.
• Use media intelligence, social listening, search trends, and audience insights to identify conversations, influential voices, reputational opportunities, and audience behavior.
• Drive internal communications across the Transcatheter Heart Valve business unit regarding priority PR activations, milestones, opportunities, and outcomes.
• Lead thought leadership through proactive media engagement, executive visibility, expert positioning, and messaging development.
• Partner with product marketing and cross-functional stakeholders to translate positioning, clinical evidence, value propositions, and messaging into external narratives and channel-specific communications.
• Establish integrated measurement frameworks across earned, paid, social, and influencer activity using media, social, digital, and audience analytics.
• Coordinate with Product Marketing, Clinical, Regulatory, Legal, Corporate Communications, and other stakeholders to enable timely, compliant PR and digital activation.
• Identify emerging PR, digital media, and influence trends and translate them into opportunities to reach and engage priority audiences.
• Build scalable processes, workflows, measurement approaches, and governance models to improve PR and digital execution.
• Support cross-functional execution and manage agency partners and budgets.

Benefits

• Competitive salaries.
• Performance-based incentives.
• A wide variety of benefits programs to address the diverse individual needs of employees and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager