Manager, Integrated Marketing & Communications | Dermstore

THG•New York, NY

3d•$110,000 - $120,000•Hybrid

About The Position

The Manager, Integrated Marketing & Communications leads Dermstore’s multi-channel marketing campaigns, public relations initiatives, and branded live experiences. Reporting directly to the VP of Brand Marketing & Communications, this role translates brand strategy into coordinated calendar execution, manages the external PR agency, and programs Dermstore’s branded Treatment Suite and partner activations. The manager works independently with minimal direction while collaborating proactively with internal stakeholders and external partners, ensuring programs are delivered on time, on budget, and on brand, with business impact tracked. The position builds and executes annual and quarterly campaign calendars, coordinates cross-functional channel partners and campaign deliverables, and evaluates campaign performance. It also leads day-to-day agency relationships and press opportunities, and plans and runs events and experiential activations, including vendor coordination, budget tracking, and venue utilization reporting.

Requirements

5–8 years of experience in integrated marketing, brand strategy, PR, or experiential event production.
Proven track record briefing and managing PR or event production agencies to deliver integrated consumer programs.
Hands-on experience producing events from start to finish, including venue sourcing, run-of-show logistics, vendor management, and budget reconciliation.
Strong organizational skills, including campaign planning, timeline management, and cross-functional coordination.
Ability to evaluate marketing metrics and communicate results in business terms, including earned reach, site traffic, conversions, and sales influenced.
Confident, organized, and articulate communication style.
Experience interfacing with senior executives, brand partners, press, dermatologists, and creators.

Nice To Haves

Experience in beauty, retail, fashion, or consumer lifestyle.
Deep knowledge of prestige skincare, hair care, and dermatology trends.
Pre-existing relationships with beauty editors, writers, key influencers, and creators.
Prior experience with retail marketing, brand partnerships, or retail co-op campaigns.

Responsibilities

Build, maintain, and execute the annual and quarterly brand campaign calendar in partnership with the VP.
Coordinate Buying, Site, Social, CRM, Creative, Editorial, Influencer, PR, and Performance channel partners so campaigns launch with a unified message.
Manage campaign briefs, project timelines, cross-channel deliverables, status reporting, and launch recaps.
Track campaign progress against business objectives, including media impact, site traffic, customer acquisition, and brand engagement.
Lead the external PR agency’s day-to-day work, including briefs, deliverables, media pitch slates, and reporting.
Coordinate press and thought-leadership opportunities for Dermstore senior leaders and Buying/Trade leads.
Partner with Dermstore’s Advisory Board of dermatologists and experts on education-first skincare and hair care stories.
Plan and coordinate editor mailings, press desk-sides, product previews, and ongoing press relationship touchpoints.
Program, schedule, and run Dermstore’s treatment suite and event space, overseeing guest activations, on-site production, and programming.
Manage planning and execution of retail-adjacent activations, trade pop-ups, brand partner launches, and co-branded experiential events.
Monitor and report venue utilization, including events per quarter, attendee counts, content created, press coverage, and influenced sales or leads.
Source and manage external event vendors, draft contracts with Procurement and Legal, and track spending to keep activations on budget.