Marketing Specialist - Verticals & Integrated Marketing Communications

American Express Global Business Travel

2d • $72,100 - $133,900

About The Position

Amex GBT is seeking a dedicated and strategic Marketing Specialist to support vertical marketing strategy and integrated marketing communications initiatives across multiple key vertical segments. The role primarily focuses on the Military & Government (M&G) vertical, with potential support for Health Science and Global Multinational (GMN) client segments.

The Marketing Specialist helps develop and execute targeted marketing campaigns and creative assets tailored to each vertical's strategy. The position partners with cross-functional teams to drive engagement, coordinate campaign execution, and develop comprehensive marketing roadmaps, supporting Amex GBT's brand presence across important business segments.

Requirements

• U.S. citizenship and U.S. residency.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in marketing, communications, or a related field.
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Proficiency in Microsoft Office Suite; PowerPoint is required.
• Ability to work effectively in a fast-paced, cross-functional environment.
• Strong attention to detail and ability to manage multiple priorities simultaneously.

Nice To Haves

• Experience with Workfront or similar project management tools.
• Experience in B2B marketing or verticalized marketing strategies.
• Prior experience marketing to Military, Government, Health Science, or corporate audiences.
• Familiarity with the travel, financial services, or corporate solutions industries.
• Experience coordinating with external agencies and creative teams.
• Knowledge of integrated marketing communications best practices.
• Understanding of government contracting or military procurement processes.

Responsibilities

• Support the development and refinement of marketing roadmaps and integrated marketing communication plans across assigned vertical segments, primarily Military & Government.
• Coordinate with internal creative teams and external agencies to conceptualize, develop, and produce marketing assets and campaign materials suited to each vertical's objectives and audiences.
• Coordinate marketing support and initiatives with commercial leaders, internal and external communications, brand teams, creative agencies, web and performance marketing, and meetings and events teams.
• Assist in planning, coordinating, and executing integrated marketing campaigns that resonate with target audiences and align with vertical segment goals.
• Manage timelines, deliverables, and communications to support seamless execution of marketing initiatives.
• Act as a liaison between marketing and internal and external partners to support alignment and successful campaign delivery.
• Ensure marketing materials and communications comply with relevant guidelines and best practices, particularly for Military and Government audiences.

Benefits

• Health and welfare insurance plans.
• Retirement programs.
• Parental leave.
• Adoption assistance.
• Wellbeing resources for colleagues and their immediate family.
• Travel deals from major travel providers on flights, hotels, cruises, and car rentals.
• Access to over 20,000 courses on the learning platform, leadership courses, and internal job openings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level