Manager, Integrated Marketing & Communications | Dermstore

THG•New York City, NY

3d•Hybrid

About The Position

Dermstore, a THG Beauty retailer specializing in professional-grade skincare and clinical beauty, is seeking a Manager, Integrated Marketing & Communications. The role leads Dermstore’s multichannel marketing campaigns, public relations initiatives, and branded live experiences. Reporting to the VP of Brand Marketing & Communications, the manager translates brand strategy into calendar execution, leads the external PR agency relationship, and programs Dermstore’s branded Treatment Suite and partner activations. The role calls for a solutions-oriented, self-starting project manager and brand storyteller who can work independently and collaborate with internal stakeholders and external partners, delivering programs on time, on budget, and on brand while tracking business impact. The position spans integrated marketing strategy and execution (50%), PR and external communications (25%), and events and experiential activations (25%). It coordinates campaign work across Buying, Site, Social, CRM, Creative, Editorial, Influencer, PR, and Performance teams; oversees press activity and thought leadership; and manages event programming, vendors, budgets, and performance reporting.

Requirements

5–8 years of experience in integrated marketing, brand strategy, PR, or experiential event production.
Proven experience briefing and managing PR or event production agencies to deliver integrated consumer programs.
Hands-on experience producing events from start to finish, including venue sourcing, run-of-show logistics, vendor management, and budget reconciliation.
Strong organizational skills and mastery of campaign planning, timeline management, and cross-functional coordination.
Ability to evaluate marketing metrics and communicate results in business terms, including earned reach, site traffic, conversions, and sales influenced.
Confident, organized, and articulate communication style, with experience interfacing with senior executives, brand partners, press, dermatologists, and creators.
Solutions-oriented, self-starting approach and ability to work independently with minimal direction while collaborating proactively with stakeholders and partners.

Nice To Haves

Experience in beauty, retail, fashion, or consumer lifestyle.
Deep knowledge of prestige skincare, hair care, and dermatology trends.
Existing relationships with beauty editors, writers, key influencers, and creators.
Prior experience with retail marketing, brand partnerships, or retail co-op campaigns.

Responsibilities

Build, maintain, and execute the annual and quarterly brand campaign calendar in partnership with the VP.
Coordinate Buying, Site, Social, CRM, Creative, Editorial, Influencer, PR, and Performance partners to deliver campaigns with a unified message.
Manage campaign briefs, timelines, cross-channel deliverables, status reporting, and launch recaps.
Track campaign progress against business objectives, evaluating media impact, site traffic, customer acquisition, and brand engagement.
Lead the day-to-day relationship with the external PR agency, including briefs, deliverables, media pitch slates, and reporting.
Coordinate press and thought-leadership opportunities featuring Dermstore’s Senior Leadership Team and Buying/Trade leads.
Work with Dermstore’s dermatologist and expert Advisory Board to pitch and coordinate educational skincare and hair care stories.
Plan and coordinate editor mailings, press desk-sides, product previews, and ongoing press relationship touchpoints.
Program, schedule, and run Dermstore’s treatment suite and event space, overseeing guest activations, on-site production, and programming.
Manage retail-adjacent activations, trade pop-ups, brand partner launches, and co-branded experiential events.
Monitor and report venue utilization, including event frequency, attendee counts, content created, press coverage, and sales or leads influenced.
Source and manage external event vendors, draft contracts with Procurement and Legal, and track spending to keep activations on budget.