Global SDR Manager

SpotDraft•New York, NY

About The Position

SpotDraft is hiring a Global SDR Manager to own its outbound pipeline engine across the US and EMEA. Reporting directly to the CMO and partnering closely with Sales leadership, the manager will lead a distributed team of 8–10 SDRs and build the playbooks, systems, and targeting motions that generate qualified pipeline. This is a player-coach role combining strategic funnel analysis with hands-on coaching, experimentation, and frontline support as SpotDraft expands upmarket into Enterprise accounts. The manager will own outbound pipeline health across both territories, hire and coach SDRs, develop modern multichannel prospecting plays, and take ownership of the prospecting technology stack. They will monitor funnel and cohort performance, diagnose conversion issues, and provide revenue leadership with clear visibility into results. The role also involves fostering a high-ownership team culture focused on learning, constructive feedback, and high-quality prospecting. SpotDraft describes its culture as builder-oriented, curious, urgent, and craft-focused. Its stated core values include delighting customers; being transparent and direct; being audacious; prioritizing outcomes; elevating one another; and taking ownership while striving to improve every day.

Requirements

At least 5 years of experience in B2B SaaS business development.
At least 2 years of proven experience leading and coaching an outbound SDR team.
Experience managing or prospecting across both US and European/UK markets, with an understanding of differences in buyer behavior and messaging.
Fluency with modern prospecting workflows, such as enrichment waterfalls, intent data triggers, or AI-assisted research.
Ability to analyze reverse-funnel metrics and conversion ratios across deal stages and identify pipeline drop-offs.
Hands-on coaching skills, including call reviews, objection handling, and helping reps execute confidently and consistently.

Nice To Haves

Experience in LegalTech, CLM, or complex horizontal workflow SaaS.
Experience with tools and methods such as Clay enrichment waterfalls, intent data triggers, and AI-assisted research.

Responsibilities

Hire, lead, and coach a distributed team of 8–10 SDRs across the US and EMEA.
Run tactical one-on-ones focused on pipeline math, conversion diagnosis, and live call coaching.
Build and maintain targeted, multithreaded outbound playbooks using calls, video, social, and intent-triggered touches.
Develop prospecting plays for mid-market and complex Enterprise accounts.
Own outbound pipeline health across the US and EMEA, maintain qualification standards, and ensure seamless handoffs to Sales.
Own the prospecting technology stack, including data workflows, automation, and evaluation of new tools.
Track cohort velocity, channel conversion, and activity-to-outcome ratios; diagnose funnel performance and communicate findings to revenue leadership.
Foster a high-ownership culture in which wins are celebrated, losses are constructively analyzed, and reps develop pride in their craft.